NBC, a division of General Electric (NYSE: GE), is under fire from John Hockenberry, a former correspondent for the news magazine Dateline NBC. In his lengthy rant in MIT's Technology Review, Hockenberry talks about how the network declined to do some heavy-duty reporting on al Qaeda, and instead sent him off to do feel-good stories about firefighters, a pattern of ignoring real news that he claims was routine at NBC.

Hockenberry tells the story of a video montage from Baghdad, showing pictures of real people who had been affected by bombs and war. The story never made it to the air, and he wonders if it was because the footage may have promoted an idea (war is bad) that conflicted with the message NBC was sending at the time.

He details several disappointments with NBC. Hockenberry says he and others worked on finding ways to enhance journalism with the help of the internet. NBC did not really act on any of the ideas, instead focusing on programming that got high ratings, such as the To Catch a Predator shows in which pedophiles are caught trolling the internet for new victims and meeting up with them in secret.

MSNBC reports that General Electric Co.'s (NYSE: GE) NBC Dateline was able to track 12 of 20 Apple Inc. (NASDAQ: AAPL) iPods it left as bait for thieves.

About 110 million iPods have been sold since they were introduced. And people have been murdered for them. And many iPod owners have had them stolen. Moreover, as Dateline discovered, Apple could easily track the thieves and help reunite the owners with their stolen iPods. However, despite an average of five or six calls per customer service rep per day asking for help with stolen iPods, Apple has stayed out of this problem.

Dateline's Chris Hansen created a ruse to find out whether he could track stolen iPods. He left 20 lying around for thieves to steal in cities around the U.S. And when the thieves registered their stolen iPods so they could buy songs from iTunes, Hansen had them send their name, address and other contact information to Apple and Dateline. Hansen then drove to the thieves' houses in an RV to give them a fake prize. At that point he listened to their explanations of how they got their iPods, then showed them the incriminating video of them stealing the iPods.