There's an internet sales management group which is vaulting into stardom in the realm of automotive sales. Dealer.com has hit the ground running with a multifaceted program dedicated to help auto dealers reap huge benefits from internet search dynamics. eBay Inc.'s (NASDAQ:EBAY) eBay Motors take notice: There's someone in the game that is now getting outfitted to do it better than you.
Dealer.com has just announced its Sales 360 marketing, advertising and web search management program specifically designed to optimize return on investment for auto dealerships seeking the highest value for advertising dollars spent.
An article at MartinWeiss.com states that Dealer.com's Sales 360 is setting the new standard for how progressive auto dealers will market their profit centers.
With special focus on aggressive utilization of Google Base (NASDAQ:GOOG) and all around web search expertise, Dealer.com has assembled the ultimate in web search exploitation resulting in concentrated market presentation for dealers who use its program. The working principle of the concept is simple; place the most relevant results in front of the shoppers. There's no more need to log onto a specific website to do your car shopping. Dealer.com is optimizing multiple auto dealer inventories on a continuous basis now.
I doubt that eBay Motors is much concerned about Dealer.com. I doubt that eBay motors is much concerned about anyone. But as auto dealers realize they can receive more localized attention for their entire inventories, with far less work, cost and risk, one must pause to wonder if this is just another dent in eBay's fender.