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I had a notion once to start a guerrilla marketing company, offering to destroy competing brands by dressing the ugliest, most loathsome people I could find in that competing brand's product. Now, I don't mean to suggest that Dean Cain (Superboy) or G.W. Bush (Superpresidenter guy) fall into that category, but Crocs Inc. (NASDAQ: CROX) has to be a little concerned when the brand shows up on C-list actors and unpopular politicians.
This caused me to jot down a list of Crocs-killers -- people who, by adopting the footwear, could trash the brand. In no particular order --
- Kim Il Jong
- Larry King
- Ziggy
- Mike Tyson
- Osama bin Laden (only in U.S., however)
- Draco Malfoy
- Joan Rivers
- Al Gore
- Tom Barlow (if you knew me, you'd understand.)
There's a reason trendy nightclubs have doormen to weed out us dweebs. Perhaps Crocs should consider the same.
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