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Amazon.com ready to launch the Kindle?

On September 7, Tom Barlow reported that Amazon.com (NASDAQ: AMZN) would be manufacturing an e-book reader, reportedly tagged the Kindle (perhaps to "rekindle" interest in this technology that hasn't quite caught on?). It competes with the Sony (NYSE: SNE) reader in that it presents the e-book text in a new, crisp format, without reliance on backlighting that can be unfriendly to a bookworm's eyes.

On Monday, AMZN evidently plans to introduce the Kindle, and those in e-book publishing hope the device's launch will lift interest in the format. Arthur Klebanoff, co-founder and CEO of e-book publisher Rosetta Books LLC told The Wall Street Journal that e-book sales in the U.S. likely range between $15 million and $25 million. "By any scenario it's very small," he noted, "but Amazon's entrance is very significant ... this is about trying to change consumer habits."

According to an article on CNET, the device is expected to be priced in the $400 to $500 range and will have the ability to wirelessly connect to an e-book store on Amazon.com. Perfect for when you're on vacation and run out of reading material.

Amazon already sells digital downloads through its music and movies store; the company hopes that introducing its own e-reader could spur interest in downloadable books. In effect, the new product represents an effort from Amazon to return to its roots; books, after all, were the first thing AMZN ever sold.

Continue reading Amazon.com ready to launch the Kindle?

Option update: Volatilities up into AAPL & NOK electronic devices rollouts

Apple (NASDAQ: AAPL) implied volatility up into expected new family of iPod launch on 9/5.

AAPL is recently up $3.03 to $129.85 in pre-open trading. Goldman Sachs says, "Buy AAPL shares as new iPods add to its product cycle story." AAPL overall option implied volatility of 45 is above its 26-week average of 41 according to Track Data, suggesting slightly larger price movement.

Nokia (NYSE: NOK) volatility at 36 as NOK introduces four devices; NOK near 6-year high.

NOK introduced four devices optimized for entertainment, music and games. NOK closed at $30.01. OPCO says, "reiterate Buy – announces attractive multimedia products." NOK over all option implied volatility of 36 is above its 26-week average of 33 according to Track Data, suggesting slightly larger price risk.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

Symbol Lookup
IndexesChangePrice
DJIA-59.9410,391.01
NASDAQ-14.702,161.31
S&P 500-5.321,100.92

Last updated: November 24, 2009: 11:37 AM

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