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Battle of the Brands: Pampers vs. Huggies

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

In the world of diapers, try as other brands might to gain a foothold, it is really a Pampers vs. Huggies world.

Pampers, made by Procter & Gamble (NYSE: PG) has been the market share winner for decades and is P&G's top global brand. But Huggies, made by Kimberly-Clark (NYSE: KMB) has made significant inroads thanks to frequent discounts.

Consumer Reports estimates parents will spend between $1,500 and $2,000 on disposable diapers before their child is potty trained. With that kind of investment, many parents have strong views about which brand is best. Leakage control and rash prevention are the main criteria. Consumer reports rates Pampers (both its Cruisers and Baby Dry brands) higher than Huggies, mainly due to Pampers' superior leakage prevention.

Baby blogs also seem to favor Pampers over Huggies. And in my experience, I do think of Pampers as the "premium" and was surprised that when I actually checked price tags in my local drug store this week, found that they were priced exactly the same.

For my diaper dollar, I don't see much of a difference between the two. I'm all for changing the baby more often and buying a cheaper diaper. If you really put the diapers to the test with, say an eight-hour day at the playground without a change, you might find a difference. But my priority is to spend as little time and money diaper shopping as possible. Costco stocks Huggies in bulk, so that's what we have now.

Continue reading Battle of the Brands: Pampers vs. Huggies

Forget world peace: All you need is ... better diaper sales

All you need is love.

And lots of money. And lawyers. And luck. And more than a little moxie.

The Procter & Gamble Company
(NYSE: PG) somehow got the OK to use the classic Beatles song, "All You need is Love," to peddle its Luvs brand of Bear Hug Stretch Diapers.

According to a piece in BrandWeek, the national campaign is meant to keep the brand relevant and "top of mind" for mothers. Ad execs are quoted as saying the song will help break through all the diaper advertising "clutter" and communicate to moms that Luvs diapers are all you need to keep your baby happy. Credit Saatchi & Saatchi, NY for brainstorming the campaign.

Somehow I don't think John Lennon had nappies in mind when he penned this hit in one day in 1967, for the Our World program, the first worldwide satellite television link. It was broadcast to 26 countries and seen by some 350 million people. Judging from history, I believe he was thinking about world peace.

But it's a different generation. Now one of the world's most recognized and beloved songs will be selling diapers. Score one for commerce, I suppose.

If you can stand the stink.

Nicole Kidman speaks to CEOs for big bucks

Imagine my pleasant astonishment at finding that Nicole Kidman is to become the highest paid public speaker ever! For the sum of $435,000 (gulp!), Nicole will address the 5th Annual Forbes Global CEO Conference at the Sydney Opera House, Australia. But the Female First Newsletter states that Nicole isn't quite yet committed to appearing there in person. Honestly Nicole, for that kind of money you should at least let them get a first-hand look at that classic face of yours!

All kidding aside, it pleases me to see that this woman has taken the top spot for earnings in a category largely dominated by men. I don't want to hear about any ulterior motives or hidden agendas on how it happened, the principle is what I'm writing about. There is no logical reason to justify the continued disparity in incomes between men and women doing similar work. It's just that simple.

Kudos to Nicole, regardless of how it came about or what may happen. I see this as another call for us to raise the bar a bit higher. I'll sum it up with a bit of wisdom that was imparted to me long ago. It goes something like this:

With the possible exception of tasks that require brute strength, a woman can perform any job that a man can and do it just as well. Additionally, most women can and do perform tasks that men can't or won't, and in the cases of those jobs that do require brute strength, put two or three women on it and generally they'll kick your butt.

Oh, and shame on Donald Trump for not changing diapers . . . what a putz. (I've been waiting for a place to put that for awhile.)

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Last updated: November 11, 2009: 10:46 PM

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