This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Rochester, New York-based Eastman Kodak Co. (NYSE: EK) was founded in 1892, and is well known for its wide range of photographic film products; it remains to this day the largest supplier of photographic films in the world. The company played a vital role in the invention and development of the motion picture industry, setting the standard of 35 mm film.

But times change. In 1999, Kodak entered into the consumer inkjet photo printers market in a joint venture with manufacturer Lexmark (NYSE: LXK). In 2004, Kodak announced it would stop producing traditional film cameras, beginning a multiyear struggle to refocus on digital photography and printing. Some of the results of that effort include the Kodak Smart Picture Frame, into which digital files are downloadable via a network connection. The Kodak Gallery is a website where users can upload photos into albums, print them out, and create mouse pads, calendars, and the like. And in 2006 Kodak announced that Flextronics (NASDAQ: FLEX) would manufacture and help design its digital cameras. Kodak also has long-term plans to sell ink jet printers and flat-panel displays.

This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.

In one pocket, perhaps you have your camera, which takes great, high-resolution shots. Maybe it was even one of 2005's hottest products.

In the other pocket is your cell phone. The photos it takes are low res, but you don't have to upload them to your computer before sharing them with friends.

The Nikon Coolpix S51c is one of our hottest products of 2007 because it captures the best of both worlds. As a camera, it offers 8.1 megapixel resolution, which will stand up to coffee-table sized prints, in an elegant case that fits neatly in your shirt pocket.

The Wall Street Journal had a story [subscription required] a month or so ago in which readers complained about the ubiquity of digital cameras, reporting that at weddings, so many of the guests were snapping photos that there were no pictures of people enjoying themselves -- only meta-photos of other cameras. I'm certainly the worst kind of offender; my mom's been known to tell me that it still happened even if I didn't get a picture of it! (My answer: no it didn't!)

Is there a technology backlash? Are consumers deciding to forego the digitalization of every minute of their lives and just frickin' enjoy them for a minute? Ummm, nope. If the leaked sales for Black Friday are any indication, come New Year's Eve, there will be ever more amateurs making high-resolution memories of that New Year's kiss.

I remember it used to be $100 per megapixel, but now you can get massive resolution for a miniature price. But how many megapixels do you (and your gift-ees) need? And can you really get a good 6MP camera for $99? Here are some of the sales we've found for this Friday:

Sears
Polaroid i630 6MP Digital Camera $99
Kodak EasyShare 6.1MP Digital Camera and Printer Dock $329.99
Kodak EasyShare 7.1MP Digital Camera with Printer Dock $244.00 Doorbuster Sale

Wal-Mart
Casio Elixim EX-Z60 Digital Camera $199.88
Kodak Z612 Digital Camera $329.76
Kodak EasyShare C633 Digital Camera and Printer Dock $189.74 Doorbuster Sale

Best Buy
Canon PowerShot 6MP Digital ELPH Camera $219.99
Kodak 5MP Digital Camera $79.99 Doorbuster Sale
Nikon Coolpix 5.1MP Digital Camera $119.99