TiVo Inc. (TVO) has been desperately trying to find as many strategies as possible to ensure it stays the household name among the Digital Video Recorder (DVR) market. From a marketing perspective, the term "DVR" trumping the term "tivo" could signal the television recording pioneer's downfall. Based on its latest quarterly numbers, it may already be happening.

For the fifth time in a row, TiVo recorded a quarterly loss. This after just announcing the TiVo Premiere product that intends to integrate television/cable/satellite with web-based video content and give the customer a single interface for all their video. Problem #1: it's $300 -- quite a wallop. Problem #2: the competition is heating up fast. What does TiVo intend to do about it? If it can't make money on its hardware and subscribers are being lost to competing DVR services on cable and satellite networks, there's darkness on the horizon.

TiVo (TIVO), an expert in digital-video recording, closed Tuesday's regular session at $9.15. It was up over 1%. Sure, that sounds swell when juxtaposed with Tuesday's market action. It does nothing, however, to make me like the stock.

The 52-week low for the shares is $6.41. The 52-week high is $18.93. The one-year chart is ... not appealing. You've got a big spike in buying interest near the right side, preceded by sideways action. Then, a nasty plunge. How can you possibly comprehend this technical situation? It's difficult at best, and I'm not going to pretend I know where the stock is heading.

US Steel (NYSE: X) volatility Up on unconfirmed chatter that Atticus is building stake. X is recently down $3.18 to $89.49. Unconfirmed chatter is circulating that Atticus Capital has acquired a 10% stake in X. X September option implied volatility of 45 is above its 26-week average of 38 according to Track Data, suggesting larger price fluctuations.

TiVo (NASDAQ: TIVO) calls active as TIVO trades near 10-month high. TIVO, a digital video recorder provider, is recently up 64 cents to $7.01. TIVO has a market cap of $682 million. TIVO September 7.5 calls have traded 25 times on transaction volume of 1,300 contracts above its open interest of 435 contracts. TIVO September option implied volatility of 57 is near its 26-week average according to Track Data, suggesting non-directional risk.

Brinker (NYSE: EAT) volatility up; EAT talking to investors about selling Macaroni Grill. EAT operates restaurant concepts including; Chili's, Macaroni Grill, Maggiono's & On the Border. Goldman Sachs says "EAT reported 4Q operating EPS of $0.57, ahead of our $0.47 estimate. The overage came largely from a lower tax rate, share count, and modest expense variance." Dow Jones reported EAT "is talking with a 'number of investors' about the possible sale of its Romano's Macaroni Grill chain." EAT September option implied volatility of 33 is above its 26-week average of 29 according to Track Data, suggesting larger risk.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.