Very interesting story/rant over on WalletPop.com about the latest in a line of DirecTV (NYSE: DTV) ads -- this one featuring Chris Farley. Jami Bernard, the rant's author, is upset that David Spade is using a famous clip from his and Farley's hit comedy Tommy Boy to advertise the satellite-television provider. Bernard argues that Farley would not have liked to be remembered for a minor fat joke.

How was that assumption exactly made? Farley made fun of his size. He made his money by being an oversized, clumsy, fish-out-of-water comedian, so how can we determine that a "minor fat joke" (which some may argue is the funniest part of a very funny movie) is how he would or would not like to be remembered?

Analyst upgrades:

• Keefe Bruyette upgraded Affiliated Managers Group (NYSE: AMG) to Market Perform from Outperform to reflect the rebound in equity and fixed income markets as well as an attractive risk/reward profile. The firm raised its target on shares to $72 from $61.
• Jefferies upgraded AGCO Corp. (NYSE: AGCO) to Buy from Hold as it believes equipment sales in Brazil are holding up better than expected and farm stimulus should set a floor in sales. The firm raised its target on shares to $36 from $25.
• Deutsche Bank upgraded ArcelorMittal (NYSE: MT) to Buy from Hold to reflect reduced balance sheet risk and a more positive view on the steel sector. The raised its target on shares to $42 from $23
• Yahoo! (NASDAQ: YHOO) was upgraded to Buy from Hold at Citigroup.
• Synovus (NYSE: SNV) was raised to Buy from Neutral at SunTrust.
• First American (NYSE: FAF) was lifted to Overweight from Equal Weight at Stephens.

"In recent months, DirecTV (NASDAQ: DTV) has shown that pay television is recession-resistant; indeed, the company has been dishing up subscriber growth," says Richard Moroney.

In his Dow Theory Forecasts, the advisor explains why the satellite-TV system operator is among those select stocks consider to be "Focus List" buys -- the top long-term buy rating in their model portfolio.

"In the nearly 15 years since DirecTV sold its first satellite-television system, the company has grown to serve more than 18 million U.S. subscribers, or 16% of the country's households. DirecTV also operates in Latin America, where it generates 12% of revenue.

Sirius XM (NASDAQ: SIRI) has been fighting off an attempt by EchoStar (NASDAQ: DISH) to take over the troubled satellite radio firm. Now Sirius has turned to another company in the hopes of avoiding a hostile buy-out. According to The Wall Street Journal, Liberty Media may be the savior. "The talks set the stage for a battle between the leading U.S. satellite-television providers -- Liberty-controlled DirectTV Group Inc. and Mr. Ergen's Dish Network Corp. -- for control of the country's sole satellite-radio operator."

It's about that time again: Pepsi vs. Coke. No, not another taste test or another Battle of the Brands. It's time for the next quarterly results from these two soft drink titans.

Analysts surveyed by Thomson Reuters anticipate that PepsiCo Inc. (NYSE: PEP), global beverage and snack food giant, will report fourth-quarter earnings this week that are 9.1% higher that a year ago, or $0.88 per share. Revenue is expected to total $12.8 billion, which is 3.9% higher than last year. For the full year, the profit is expected to be $3.67 per share on revenue of $43.4 billion, up from $3.38 per share on $39.5 billion in 2007. PepsiCo's earnings met or beat estimates in four of the past five quarters, but missed by only two cents per share in the third quarter. The consensus recommendation of analysts remains to buy PEP. The share price fell to a 52-week low in January and is now 24.4% lower than it was a year ago. During the fourth quarter, PepsiCo declared a $0.42 per share quarterly dividend, agreed to acquire a Spitz International, and announced investments in China and Mexico.

DirecTV (NYSE: DTV) closed at $22.98. DTV is scheduled to report Q4 EPS on February 10. February option implied volatility is at 64; March is at 59; above its 26-week average of 53, according to Track Data, suggesting larger price movement.

Echostar (NASDAQ: DISH) closed at $12.84. DISH is expected to report Q3 EPS in late February. March option implied volatility is at 83, June is at 74; above its 26-week average of 63, according to Track Data, suggesting larger price movement.

"Investors have been focusing on the shortcomings at Qwest Communications International (NYSE: Q), and to be sure, it has plenty," observes turnaround specialist George Putnam.

In his The Turnaround Letter, he adds, "But the company also has very valuable assets and strong cash flow. In addition, we believe the stock would command a good premium in a takeover." Here's his bullish review.

"Following its IPO in 1995, Qwest expanded via acquisitions and partnerships, and participated in the telecom bubble of the late 1990's.

"Unlike many of the other high-flying telecoms of that era, however, Qwest realized that in addition to a story you needed customers. In 2000, it went out and acquired US West, which gave Qwest the revenue base to survive the bursting of the telecom bubble

"Although the company survived, the shareholders have had a rocky ride during the current decade. The stock peaked around 60 in 2000, dropped to just above 1 in 2002, rebounded to 10 in 2007 and then declined to its present level.

"Management's challenge is too maximize the value of its assets. One of Qwest's greatest assets, and biggest challenges, is its huge traditional landline telephone business. The landline business is in a slow but steady decline as customers move to wireless or Internet telephony.

DirecTV (NYSE: DTV) closed at $27.02 Friday.

Deutsche Bank raised its price target on DTV to $36 and says: "we expect continued strong top-line growth, operating leverage, lower capex, and aggressive repurchases and a resolution of its control issues."

DTV over all option implied volatility of 32 is below its 26-week average of 37 according to Track Data, suggesting decreasing price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Activision Inc. (NASDAQ: ATVI) posted stellar results on the popularity of Guitar Hero and Transformers.
• Airgas Inc. (NYSE: ARG) beat Q4 estimtates with record earnings and raised its guidance.
• Amkor Technology Inc. (NASDAQ: AMKR) beat Q1 expectations on strong demand for wireless.
• Anadarko Petroleum Corp. (NYSE: APC) reported strong Q1 results that beat Wall Street estimates.
• Barnes Group Inc. (NYSE: B) beat Q1 expectations on its "global reach" and raised its 2008 guidance.
• Coinstar Inc. (NASDAQ: CSTR) beat Q1 expectations and raised its full-year guidance.
• DirecTV Group Inc. (NASDAQ: DTV) posted better-than-expected results and announced share buybacks.
• Double-Take Software (NASDAQ: DBTK) beat Q1 expectations and raised its Q2 and 2008 guidance.
• Goldcorp Inc. (NYSE: GG) profits surged in the first quarter on record high gold prices.
• ICON plc (NASDAQ: ICLR) beat Q1 expectations and raised its full-year guidance.
• Marvel Entertainment Inc. (NYSE: MVL) easily beat Q1 estimates and raised its full-year guidance.
• Molson Coors Brewing Co. (NYSE: TAP) reported a surge in Q1 profits that beat Wall Street estimates.
• Panera Bread Co. (NASDAQ: PNRA) beat Q1 expectations and lifted its Q2 and 2008 forecasts.
• Symantec Corp. (NASDAQ: SYMC) beat Q4 expectations and raised its Q1 outlook.
• Transocean Inc. (NYSE: RIG) Q1 profits more than doubled due to soaring oil prices.
• Unilever (NYSE: UL) posted strong results, with revenues beating estimates for the first time in six years.
• UTStarcom Inc. (NASDAQ: UTSI) released a preliminary guidance well above expectations.
• Walt Disney Co. (NYSE: DIS) posted better-than-expected results on success of its theme parks.

MOST NOTEWORTHY:

• After EastGroup (NYSE:EGP) reported slightly higher-than-expected Q1 FFO per share, Cantor Fitzgerald downgraded the stock to Hold from Buy on valuation. However, the firm still believes that the company's business model and dividend fundamentals are well-positioned.
  
• Citigroup downgraded Take-Two (NASDAQ:TTWO) to Hold from Buy citing balanced risk/reward as the firm does not expect an aggressive competing bid process.
  
• Raymond James downgraded Calumet (NASDAQ:CLMT) to Underperform from Market Perform following the company's reduction in distribution to 45c unit from 63c.

• Citigroup lowered XM Satellite (NASDAQ:XMSR) to Hold from Buy.
  
• Oppenheimer cut First Midwest Bancorp (NASDAQ:FMBI) to Perform from Outperform.
  
• Bernstein downgraded DirecTV (NASDAQ:DTV) to Market Perform from Outperform.

I've been hearing more and more about Verizon's (NYSE: VZ) FiOS products. I'm sure you've heard about them too -- you can get very fast broadband connections and TV services via fiber-optic technologies. They are meant to compete with cable companies such as Comcast (Nasdaq: CMCSA) and Cablevision (NYSE: CVC), as well as satellite entity DirecTV (NYSE: DTV).

Now comes word of an interesting deal involving a large apartment complex in New York City. According to this press release, Verizon will be supplying its FiOS broadband service to denizens of Stuyvesant Town and Peter Cooper Village. This is a significant accomplishment for Verizon, to be certain, since there are 110 buildings in the complex. Verizon is counting on FiOS to be an important driver of its business going forward. Reading through the press release, I do have to say that the speed potentials do sound impressive, and that the residents of this complex have something to look forward to -- I should point out, though, that I've never tried FiOS. Still, I do know someone who has the service, and from what I hear, it's pretty satisfactory, to say the least. As an interesting example, FiOS at its optimum speed level could download a movie 90 minutes in length in a little over three minutes. Now that's fast!

Verizon's FiOS scored an impressive deal here, and it will be interesting to see how many more transactions of this type the company will successfully execute. And you know what's pretty neat about Verizon? Unlike the competitors mentioned here, Verizon has a rather juicy dividend yield to go along with its broadband-content distribution model -- about 4.6% as of yesterday's close. FiOS and dividends -- it has a nice ring to it, doesn't it?

Disclosure: I don't own shares in any of the companies mentioned here; positions can change at any time.

• Jefferies initiated AU Optronics (NYSE: AUO) with a Buy rating and $25 target and believes LCD trends will be healthy in 2008 despite a soft economy.
  
• General Steel (NYSE: GSI) shares were started at Merriman with a Buy rating, as the firm believes strong demand for steel in China should last for years and finds the valuation attractive at current levels.
  
• Cantor believes Sequenom (NASDAQ: SQNM) is positioned to establish sustainable market leadership as a provider of genome analytical products and molecular diagnostics. Shares were assumed with a Buy rating and $12 target.

• UBS initiated Altria Group (NYSE: MO) with a Buy rating and $30 target.
  
• Canaccord Adams assumed Drugstore.com (NASDAQ: DSCM) with a Buy rating and $3.50 target.
  
• Goldman Sachs initiated DirecTV (NASDAQ: DTV) with a Buy rating and $30 target.