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Disney (NYSE: DIS) did its best to act like a good corporate citizen when it released a "green" film on Earth Day. The title? Appropriately, it's Earth. I didn't see the movie, I'm sure it was decent enough.
Over the three-day weekend, Boxofficemojo says that Earth grossed $8.5 million as of early estimates. If you include the Wednesday and Thursday showings, Earth has so far banked about $14 million for itself.
In terms of ranking, though, that $8.5 million statistic places the project in fifth place, behind such multiplex entries as Sony's (NYSE: SNE) thriller Obsessed, starring Beyonce, Time Warner's (NYSE: TWX) 17 Again, and Viacom's (NYSE: VIA) The Soloist.
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