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In my opinion, Amazon.com (NASDAQ: AMZN) has two major fundamental advantages. First, we're talking about a dot-com company that survived the dot-com bubble. This is an impressive achievement, on par with Julia Louis-Dreyfus finding success with a second sitcom after Seinfeld.
Second, I caught a bit of Oprah recently when I was home sick with a head cold. Her special guest was Amazon chief Jeff Bezos, and the topic of the day was how much Oprah loves the Kindle reader. Not only did everybody in the audience get a free Kindle, but Ms. Winfrey actually bellowed, "Kiiiinnnnnnnnn-dullllllll!" ("Thank you," stammered Bezos, no doubt overwhelmed by her all-powerful stamp of approval.)
Oprah aside, the key to Amazon's survival so far has been its willingness to adapt. What was once a humble online bookstore is now the internet equivalent of a general store -- on today's Amazon.com, you can pick up a new motherboard for your PC, a pair of winter boots, and a box of popcorn in one fell swoop. The company offers a slew of familiar brand names, which should make the site a popular stop for holiday shopping.

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It took nearly seven years, but during the trading day on Sept. 28, the Dow Jones industrial average briefly reached a new high of 11,725, surpassing the prior peak close of 11,723 set on Jan. 23, 2000. 

