Dr. Pepper Snapple Group (NYSE: DPS - option chain) shares are flying higher today after the company reported this morning earnings that beat expectations by 5 cents and set its full-year forecast about 3 cents higher than previous analyst estimates. Even if consumers are spending less, it seems that charging $1.50 for two liters of soda that cost only a few cents to produce is still a good business model. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on DPS.

DPS opened this morning at $22.21. So far today the stock has hit a low of $22.12 and a high of $23.77. As of 12:45, DPS is trading at $22.94, up $1.28 (5.9%). The chart for DPS looks neutral, but improving.

For a bullish hedged play on this stock, I would consider a November bull-put credit spread below the $20 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 16.3% return in just three and a half months as long as DPS is above $20 at November expiration. DPS would have to fall by more than 12% before we would start to lose money. Learn more about this type of trade here.

Yuck! If there's one drink I really dislike it's Dr. Pepper, and yet the company has managed to pick up market share against its largest rivals the past few years. Still, investors are concerned and shares of Dr. Pepper Snapple Group Inc. (NYSE: DPS) received a lukewarm welcome when they began trading today (Wednesday) on the New York Stock Exchange. The company was spun off from under former owner Cadbury Schweppes.

The company has many other brands other than Dr. Pepper and the splashy Snapple, including 7UP, Canada Dry, Schweppes, Mott's, Sunkist and RC Cola. Last year the company's sales totaled $5.7 billion.

No doubt, though, Dr. Pepper will now face the stiff competition from Coca-Cola Co. (NYSE: KO) and PepsiCo (NYSE: PEP), both of which are much larger and have wider portfolios, all on its own. With rising commodity costs, competing against such larger rivals isn't going to be a picnic.

To add to investors' concerns, the company hasn't issued any near-term earnings guidance, making many would-be buyers sit on the sidelines until the now-third-largest beverage company in the U.S. -- with its 15% market share -- has a quarter or two of financial results behind it. Despite giving longer term goals of increasing annual revenue by 3-5% and EPS by 7-9%, it seems that, with the current economic climate, investors want to see actual results before they dive in.

Also, it's no secret that with consumers getting more and more health-conscious, U.S. sales of traditional carbonated soft drinks have fallen in the last few years. The company will to have to adjust and extend its portfolio appropriately if it wants to survive. That, combined with a softening economy and rising costs can only entice me to hold off on this particular stock... at least for now.

DPS shares finished the day up 45 cents, or 1.8%, to $25.50.