There have been no problems selling big-ticket ads for this weekend's broadcast of Super Bowl XLIV. And with good reason -- this has been one of the best years for football on television, with viewership up across the board. The recent NFC and AFC championship games were the NFL's largest combined audience for the two championship games since January 1982.
With all those eyeballs, the real winners could turn out to be the companies with the most aggressive (and the most memorable) advertising spots.
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