This post is written as part of AOL Money & Finance's Best & Worst of 2006. Vote for meal prep companies as the up and comer of 2006, or check out the other nominees in the category.
The concept is this: You pay some amount that might seem reasonable, or outrageous, depending on your budget, but is typically quite a bit less than if you were eating out, although little more than if you were just grocery shopping on your own. Say, $200 for two weeks' worth of dinners for a family of four. You show up at a franchise, where there are lots of cutting boards and ingredients, you chop and sprinkle and stir and Ziploc, and at the end of the night you have a few grocery bags full of meals you can pull out of the freezer, stick into the oven, and -- bingo! -- you don't have to cook dinner for two weeks.
It's a good idea. It's one of those ideas that has thousands of entrepreneurial types around the country scratching their heads and saying, "why didn't I think of that?" And most of them decide that it doesn't matter who thought of it, they'll do it, too. They set up an account with SYSCO Corporation (NYSE:SYY), they get their license from the appropriate health board, buy a bunch of measuring cups and a few cookbooks, and before you know it: Gourmet Your Way. Or Simply Homemade. Or Chef Dane's. Or (my personal favorite name) Mom's Meals for a Month. Pretty much got your concept, your target market statement, and your name all wrapped up into one! Presto-businesso.
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