Constellation Brands, Inc. (NYSE: STZ) manufactures a variety of alcoholic beverages for several prominent brands and has reason to celebrate a surprisingly good earnings report today. The firm's EPS of $.54 was much higher than the $.41 analysts expected.

According to the company, much of the excess profitability was due to lower restructuring costs this quarter. Overall sales were down partially due to a stronger dollar and a trend amongst the drinking public to purchase lower priced products.

Is there a smart way to drink? Clearly, the first answer is "in moderation" and "with someone else behind the wheel." But when it comes to the etiquette and the economy of drinking, is there a way to come out on top?

While I'm not exactly I barfly, I do know my way around a pint of Guinness or a gin and tonic. I've dated bartenders (a tricky proposition for someone in the 8-to-5 workplace) and now have one in my family (my sister-in-law has poured drinks for almost four years). There are things I learned being around this environment ... 50% of the time, for example, someone will order a Bud Light - good news for Anheuser-Busch (NYSE: BUD), but maybe that's because I live in St. Louis. The most annoying customers (aside from bachelorette parties) are those who approach the bar without a clear idea of what they are ordering. And be ready to show you're willing to tip from the very first drink, or you could be subject to shoddy service.

There are apparently some secrets that my former friend and my sister-in-law have kept to themselves, however, but SmartMoney brought them to the surface this week - things your bartender doesn't want you to know...

Tonight on MAD MONEY, Cramer was oh-so-ready for happy hour. When he's drinking, it's cheap Scotch. When he's picking stocks, he's influenced more by the liquor store's top shelf. Cramer said he likes Diageo plc (ADR) (NYSE:DEO), because it controls 60% of the world's top liquor brands. The company has great segments, brands, and BRIC. He said Diageo can charge a premium thanks to the superior branding of its blends.

He mentioned that the company's Johnny Walker Blue is just a slightly better blend than the other Johnny Walker premium pours, not quite as good as single malt scotch. The company's BRIC (Brazil, Russia, India, and China) efforts are really paying off. Diageo (DEO) closed up 0.4% at $72.50 and traded up another 0.55% to $72.90 after he commented on this in after-hours. He thinks this is a must-own stock.