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Auto sales weren't so bad after all! we all agreed, shaking hands and congratulating the industry, feeling a bit smug (despite Toyota's walloping of all things American). And at first blush, it looked to be true: sales at Ford Motor Company (NYSE:F) were actually up vs. September 2005, 4.7%, and sales at DaimlerChrysler AG (NYSE:DCX) and General Motors Corporation (NYSE:GM) weren't down as much as many industry watchers feared.
That's all well and good, when you're looking at raw units sold. But Autoblog's John Neff went a little deeper and considered the way auto dealerships operate: in "selling days." September 2006 selling days were 26, vs. only 25 in September 2005. And if you know auto dealerships, the guys behind the desk are really looking at DSR: daily sales rate.
Were we all snookered into placidity by one of the oldest tricks in the car sales guys' book? Here's what John found when he looked at DSR instead of gross sales:
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