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Bank of America sponsors the NFL Experience ... a bad move?

Posted Feb 2nd 2009 7:00PM by Mark Fightmaster (RSS feed)
Filed under: Bank of America (BAC)

We may need to have a talk with Bank of America (NYSE: BAC) ... a talk about tact and smart spending. Remember last week? You know, when President Obama lowered the hammer of shame on banks that were wasting their money? Perhaps BAC doesn't.

I was going to avoid writing about the Super Bowl today (mainly because I am a Cincinnati Bengals fan that hates the Steelers), but I found a story questioning the thought process of BAC and its sponsorship of the NFL Experience. This traveling exhibit has been a mainstay at the past 18 Super Bowls and it features sports games and interactive entertainment stretched over 850,000 square feet.

Continue reading Bank of America sponsors the NFL Experience ... a bad move?

Kaplan University/Newsweek MBA gets an F-

Posted Sep 26th 2006 2:28PM by Tom Taulli (RSS feed)
Filed under: Magazines, Hewlett-Packard (HPQ)

kaplan

Kaplan University, which is a long-time provider of education, is launching a new MBA program. It's called Kaplan University/Newsweek M.B.A.

That's right. It's not a mistake.

You see, The Washington Post Company (NYSE:WPO) owns both Kaplan and Newsweek. So, why not make an attempt at synergy and combine the two?

OK, the big question is: What does Newsweek have to do with business?

I'm not sure. In fact, MBA students are probably puzzled, too. It's impossible to know how many business professors assign Newsweek as required reading, but it is probably a low number. Also, it's probably safe to say there have been few Nobel prize winners in Economics from Newsweek – much less articles that have changed the landscape of business, even considering the magazine's recent juicy story on the boardroom drama at HP.

In fact, it would probably be embarrassing to say to friends and potential employers that you spent lots of money getting your MBA at Kaplan University/Newsweek.

Continue reading Kaplan University/Newsweek MBA gets an F-