I've got to be honest, I wasn't so sure that Amazon's (NASDAQ: AMZN) Kindle device would be a hit. But, according to BusinessWeek, it seems like it's doing okay. Kindle, which is a reading platform for e-books, actually experienced sell-outs after it was launched last fall. And now, CBS's (NYSE: CBS) Simon & Schuster has upped its support of the platform by increasing the number of titles from its portfolio to be sold on Kindle. How does 5,000 more titles from Simon & Schuster sound?
Just great, I'm sure Jeff Bezos would say. And who can blame him? It looks like people are really taking to Kindle, and although I don't think reading books for pleasure in such an electronic manner will ever come remotely close to challenging printed tomes, I know it's still important for Amazon to have a strategy in this arena. And like I mentioned at the beginning, the fact that Kindle seems to have had a strong start is very impressive.
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