Today was an odd day considering that the bond traders were out and banks were closed for Columbus Day. There were gains most of the day ahead of earnings season, but we came down substantially off the highs. It still feels like the DJIA will crack 10,000, but the trading is getting choppy as we enter what may be the biggest earnings season in a couple years for growth investors.

Here are today's unofficial closing bell levels:

Dow 9,885.80 +20.86 (0.21%)
S&P 500 1,076.18 +4.69 (0.44%)
Nasdaq 2,139.14 -0.14 (-0.01%)

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Online retailer Amazon (NASDAQ: AMZN) is due to report its second quarter earnings Thursday following the market close, and investors are hoping for a repeat performance of the company's strong first quarter results.

Analysts are expecting the company to report earnings of 31 cents per share. Ironically, when the company was due to report earnings for its first quarter, analysts were also looking for 31 cents per share, but Amazon was able to easily beat out those estimates by posting 41 cents a share for the first quarter.

Want to stock up on Hershey's tasty treats? Get in while the getting is good.

Stating that its "current business model is not sustainable," Hershey Co. (NYSE: HSY) is closing its online store -- HerseysGifts.com -- as of July 31. After that, consumers with a sweet tooth for products such as chocolate-covered Macadamia nuts or a five-bound Hershey bar will have to visit local stores. Products can be customized for special occasions and run from $10 to $150.

Cloud computing is a type of on-demand hosting services on the internet. Not only a necessity for mainstream e-commerce sites, it also increases efficiency, is scalable, and lowers expenses. The monetary savings may be misleading to consumers and businesses who do not fully understand the potential risks involved.

With a pay-as-you-go type structure, users are only charged for the amount of traffic, bandwidth, and memory used. Online businesses become more efficient by only utilizing the storage and space needed, while also being assured capacity for any usage increases. The buzz has been building for years, so cloud computing has attracted a diverse customer base, ranging from popular social networks such as Twitter and Facebook, to educational websites of Arizona State and Northwestern University.

Shares of the popular internet auction site eBay, Inc. (NASDAQ: EBAY) are moving strongly higher today following its first quarter earnings numbers that came in well above analyst estimates.

As we discussed in our earnings preview, we knew that it was going to be a tough quarter for the company, which had sales drop in the face of declining consumer sales. Despite this, the company was able to post first quarter earnings of 39 cents per share, which is handily above the 32 cents per share that analysts were expecting to see. It earned 42 cents per share during the same period last year.

Online auction giant eBay (NASDAQ: EBAY) is going to be reporting its first quarter earnings today following the market close, and analysts are looking to see the company show 33 cents per share for the quarter.

eBay has been working hard to weather the current economic storm, but has a lot of work ahead of it.

With all the gloom in the global economy, I got to wondering whether there is anything else going on in the world of business. I'm looking for growth because I think that's what will ultimately bring the economy out of the doldrums. Not surprisingly, that growth is coming from technology companies. In Growth Matters, I look at consumer technology companies that point the way to growth trends -- and in the process introduce services and products you may want to explore.

I was surprised to learn that the world's second largest e-commerce company, behind Amazon (NASDAQ: AMZN), is Germany's Otto Group. I interviewed Thomas Voigt, Vice President Corporate Communications for the Otto Group, who said, "The Otto Group companies focused on multichannel sales at an early stage and added E-Commerce to their traditional mail-order operations, in order to plan for the future."

Shares of online auction giant eBay (NASDAQ: EBAY) have dropped sharply today, pushing the stock down to lows not hit in seven years.

The stock, which has dropped over 20% so far this year, is down 8% on the day to $10.54. One of the big reasons why the site has been struggling has been the lack of confidence among buyers stemming from rampart counterfeiting that has been taking place on the site.

We all know that the current economic slowdown was bound to hurt holiday spending, and today we get news of just how much an impact it had on online shopping, as comScore announced that shoppers spent 3% less this year compared with 2007.

The report was based on spending between November 1 and December 23, and showed that consumers spent $25.5 billion online, compared with $26.3 billion in the same period last year, another clear signal that people are cutting their spending because they are worried about the economy.

A bright spot in the report did show that Cyber Monday, the Monday immediately following Black Friday, was the second biggest day ever for online spending, with an increase of 15% in sales from last year, to $846 million in sales.

While most retailers were looking at dismal holiday shopping seasons this year, online retailer Amazon.com (NASDAQ: AMZN) announced that it had its best holiday season in history.

Early indications are showing that retail sales figures could be down as much as 5.5 to 8% during this year, as rising unemployment and general concern over the economy has led to most consumers tightening up their spending this year.

Amazon, which has probably actually been benefiting from the current economic slowdown, saw massive sales on December 15, which is typically the company's strongest day of the year. This year it saw sales of 6.3 million and shipments of 5.6 million units on the 15th, its strongest day in history.

While this is a week when many of us are celebrating and enjoying some much needed time with friends and family, things are not looking so cheerful over at eBay (NASDAQ: EBAY) as slow sales and low traffic are hurting sales on the popular online auction site (subscription required).

This is the first holiday season for the company under its new CEO, John Donahoe, and things are definitely not looking too jolly. According to research firm comScore Inc., the site has been losing a lot of valuable traffic to its competitors, such as Amazon.com (NASDAQ: AMZN) that have more fixed-price products for consumers to purchase, an area where eBay is still lagging.

For the period of November 3 through December 14, a time when many of us were busy spending hours online researching those perfect presents to hand out this holiday, eBay was just not getting the hits that it usually does, and traffic was down by 16% from the same period last year. In contrast, Amazon was enjoying a modest increase in traffic of 6% during the same time frame.

The week got off to a shaky start in the wake of several earnings disappointments, thus a lot of attention will be paid to Amazon (NASDQ: AMZN) when it reports its second quarter numbers this afternoon after the market closes.

Analysts are looking to see Amazon show earnings of 26 cents per share, and revenue of $3.96 billion. The last time that the company reported earnings was April 23, when be itat analysts' estimates by 2 pennies, with a reported 34 cents per share for its first quarter.

It has definitely been a tough couple of months for retailers, but we could see some strength in Amazon as a result of changes it made during the quarter which allows users to shop the store from their cell phones via its new service TextBuyIt.

Those who cannot drive are going online. Cruising to the mall, if it is 20 or 30 miles away, is no longer a cheap trip. With gas at $4 a gallon, some potential shoppers may not go to the mall at all.

Thank goodness for the internet. More and more people are getting online to buy the things they need. In an economy where many people feel poor, the average online shopper may not be spending big, but he is spending.

According to The New York Times, retailers "are experiencing double-digit sales growth at their shopping Web sites, creating a surprising bright spot during an otherwise gloomy time for sales in brick-and-mortar stores." The paper adds that Gap (NYSE: GPS) "had an 11 percent decline in same-store sales in the first quarter, but a 21 percent increase in online sales."

While the news is a silver lining, it probably does little to save the earnings of large retailers. Internet sales are still a relatively small portion of total revenue for companies that have to support the real estate and personnel costs at significant numbers of large stores. E-commerce traffic may lift numbers a bit, but they do not bring down the expense base that represents most of the problem for retail profitability.

Until the internet sales are 15% or 20% of total sales for a company like Gap, investors should not look at online revenue as a reason to buy retail stocks.

Douglas A. McIntyre is an editor at 247wallst.com.

Back in January, e-commerce giant eBay (NASDAQ: EBAY) announced some very controversial changes to the site that led to an uproar and seller boycotts within the eBay community. One of the most controversial changes was the decision to remove sellers' ability to leave negative feedback on the buyers, and this change is slated to start this upcoming Monday.

The decision to remove the sellers feedback has led to many eBay sellers finding alternative e-commerce sites to sell their goods, and those who remained are very worried about the impact this decision will have on their business. Sellers insist that the feedback is crucial in sifting through the large amount of buyers that give sellers hassle during transactions, but eBay feels that the change will benefit everyone on the site and prevent sellers from leaving retaliatory ratings for buyers.

The two sides just cannot see eye to eye on this one. Sellers insist that the feedback system allows the site to have a better buying community, while eBay believes that the changes are "really to make sure that we've got buyer accountability and seller accountability."

Shares of the online auction site eBay, Inc. (NASDAQ: EBAY) have been surging today after positive remarks from Banc of America Securities analyst Brian J. Pitz, who stated that the company is on track for a "solid" first quarter to the year.

Pitz made his remarks after analyzing the company's recent proprietary listings and conversion rate tracking data. As a result of his findings, Pitz gives the stock a price target of $38, and lifted his revenue forecast for the quarter from $2.03 billion up to $2.08 billion. This is slightly higher than the $2.06 billion that Wall Street is expecting to see, and as a result shares of the e-commerce giant have surged 5% today to $30.96, and hit a high earlier in the session up at $31.21.

eBay has been in the news a lot lately, but for the most part, it has not been positive. The company has been fighting off speculation that a seller's strike late last month that extended into the first week of March had had any material impact on the site's listing numbers. Some have argued that the strike led to a 13% drop in product listings, but eBay has adamantly denied any impact what-so-ever, and instead has insisted that a promotion that ran right before the strike had artificially inflated product listing numbers that were used to compute the strike's effectiveness.