Not surprisingly, e-tailing giant Amazon.com (NASDAQ: AMZN) took a top spot in a recent survey, and a traditional brick-and-mortar retailer was at the top of the list also. Best Buy, Inc. (NYSE: BBY) joined its online-only competitor in being ranked as the top online destinations for buying consumer electronics items. I've rarely had a bad customer experience at Amazon (in fact, I can't remember one), but with so many other choices on the web these days, Best Buy must also be doing something right.
More folks are choosing its stores over competitor Circuit City Stores, Inc. (NYSE: CC), and they're apparently choosing the retailer's website as well. However, Circuit City did rank highly when it came to how well its website responds to customer input as well as website reliability (no downtime, I suppose). In overall search-related customer satisfaction among website electronics retailing, Amazon led the pack, leading the way in categories like price satisfaction, product research and overall site navigation and organization.



