Today Google Inc. (NASDAQ: GOOG) is the top Internet search and advertising property there is -- No Question! Yesterday it was something else. Why do investors believe that everything now ends with Google? Have we already reached the end of the internet revolution. Maybe we just think Google has locked up the next stages as well.

Yahoo Inc. (NASDAQ: YHOO) started with two graduate students from Standford University and was all the rage. Google started with two graduate students from Stanford University and now it is all the rage. Do we think Stanford is running out of bright graduate students all of a sudden? I would call them and make an inquiry but surely they would not take me seriously.

Has Google perfected Internet advertising? I don't think so, do you? Will Yahoo, Microsoft Inc. (NASDAQ: MSFT), eBay (NASDAQ: EBAY), News Corp (NYSE: NWS) and all the international players concede an inch of ground more than temporarily?

I am not saying that Google won't eventually conquer the Internet world, (because I do not know) but this feat is by no means as certain as the market currently seems to believe: driving the price of GOOG up $95 per share as I write this story, on no news, in about eight weeks.

In June of 2006, after a month of writing for BloggingStocks, I wrote about our original "Great 8" stocks. Amazingly this is my 300th story - never thought that was possible. It's been fun and educational. During the last few months I started three special sections with the coaxing of Amey Stone and with the coaching of Sarah Gilbert. I decided to go back to the beginning and review the original "Great 8" again and see how my discussion points panned out.

In the past year the Federal Reserve Board has sat on the fence leaving interest rates untouched, however, their hemming and hawing has moved the market at times as fear and greed and speculation had the usual effect of jiggling the market from time to time. Housing starts have fallen steadly to scary levels in some parts of the country. The Iraq war is still on the front pages as the death toll increases and President Bush's influence evaporates.

In last year's report I said "there are no bargains yet, but there are some very interesting developments in the fundamentals" - - so what now?

Apple Inc (NASDAQ: AAPL) was the big winner to the upside in the past year followed by Google Inc. (NASDAQ: GOOG). Time Warner Inc. (NYSE: TWX) aided by the influence of Carl Icahn, major stock buy-backs and changes in AOL and the cable business, has also performed well. The following were the four things that seemed noteworthy at the time. All of them were relevant to what happend.

1. TWX has a very low price-to-book ratio.
2. GE has powerful products to sell -- literally: aircraft and standby power engines, water resource management and equipment. Plus it has a strong dividend.
3. WMT had a very low price-to-sales ratio before and it is still extremely low at .64. While the stock price is going nowhere and has not for years they seem to be creating more shareholder equity. They are a huge company so the prospects are that they move up slowly over time but are not goin to be exciting to watch -- unless they are building one next door to you house.
4. GOOG has an extraordinary return on invested capital (ROIC).

Here's my take on all eight stocks:

Once in a while, out of curiosity, I check the metrics on various companies. Today I decided to fly by Amazon.com Inc. (NASDAQ: AMZN) given yesterday's upbeat earnings report. But despite all the good news, what did I find? Simple, the numbers stink! To paraphrase Shakespeare: A dog by any other name... would still smell.

What in the world is going on in the minds of investors that would bid up this company to a valuation over $22 billion and a trailing P/E ratio double that of Google Inc. (NASDAQ: GOOG)? As I write this post AMZN shares are above $56, up over 25%, adding $11.50 to yesterday's price.

The following is an excerpt from the earnings' release:

Net income increased 115% to $111 million in the first quarter, or $0.26 per diluted share, compared with net income of $51 million, or $0.12 per diluted share in first quarter 2006. First quarter 2007 effective tax rate was 23% compared with an effective tax rate of 47% in first quarter 2006.

Amazon is following a questionable path with CEO Jeff Bezos playing the Piper and investors heading toward the cliff.

For years I have been down on Amazon.com, Inc. (NASDAQ: AMZN) the stock, even though I buy things on the site perhaps once a month -- 80 percent of it books. I have never been able to accept its valuation. I like the service but can't rationalize the stock price.

It currently has a TTM (trailing twelve month) P/E (price to earnings) of 55.82, based on yesterday's close of $38.15 . Perhaps it should change its name to "Amazing.com" (which actually exists) based on its ability to convince investors that the stock is worth anything near this price.

For comparison, the P/E of Google, Inc. (NASDAQ: GOOG) is 60.55, eBay Inc. (NASDAQ:EBAY) is 43.09, Yahoo! Inc. (NASDAQ:YHOO)
is 33.29, Apple Computer, Inc. (NASDAQ:AAPL)is 35.75, Hansen Natural Corp. (NASDAQ: HANS) is 35.82 and Wal-Mart Stores, Inc. (NYSE:WMT) is 19.21.

Having addressed some controversial issues like eBay and the real estate market through a series of posts, one of BloggingStocks most avid (and astute) readers asked me to tackle another tough issue -- Immigration reform.

He directed me to the following September 15 2006 article, "Immigration Raid Makes a Ghost Town." The story points out :

"Last month, the federal government reported that Georgia had the fastest-growing illegal immigrant population in the country. The number more than doubled from an estimated 220,000 in 2000 to 470,000 last year. This year, state lawmakers passed some of the nation's toughest measures targeting illegal immigrants, and Republican Gov. Sonny Perdue last week vowed a statewide crackdown on document fraud."

The article is clearly slanted toward the plight of the people that were hauled away, creating the "ghost town," and is slanted against the government. In this case I may have been swayed by similar feelings, as was our reader. However, I am not one to appreciate the political polarization we create among ourselves and I do not feel this article is balanced in its reporting.

Even in the paragraph I have quoted I would not mention the political affiliation of the Governor. Some might say it is normal to do so, but I say it adds nothing to the story and only fuels the wrong fire. This story will take volumes and I do not know how much energy I have to cover it, but if you do not have your own soap box, I am more than happy to share mine. Perhaps we can thrash out what this all means.

One of the first things that I noted in the article was the use of the term illegal "immigrants" as opposed to illegal "aliens," which by itself is an indication of where one's sympathies may lie.

Contrarian (noun), pronounced con.trar.i.an. : A person who takes a contrary position or attitude; specifically : an investor who buys shares of stock when most others are selling and sells when others are buying.

Turning things inside out, and upside down is basic to contrarian and value investing. In this article I will share my WOW Principal of investing.

WOW Principal origin: Observing how my wife manages our family I have been in awe. It's true: "a mother's work is never done." To express my amazement, I have exclaimed WOW often. MOM upside down spells WOW! There are many times that Mom's world is upside down, juggling three kids and an ever increasing number of commitments with spectacular efficiency. She is also an architect and my partner in our architecture practice. In my bio, I referred to my relationship with my wife as my best investment, and since we met many years ago, I have been collecting dividends.

So, it is with my wife in mind that the WOW Principal of investing came to be. It is a perfect fit with my investing style. Simply stated: If, after thorough analysis of an investment, you are not in awe of your findings (company data, news, trends and surprises) and you do cannot exclaim WOW! (double WOW is even better!), then it is not a worthy investment.

If however, the investment does reach WOW status, you are in business. I do not invest unless I think there is an amazing opportunity and any risk is understandable and acceptable. Good is not good enough, it must be a great opportunity, and the case must be very convincing.

When things are upside down or people's perspective is jaded, there may be a deep value opportunity and my interest is peaked. At the point of discovery is a moment that begins when I say "hmm," and stroke my beard. Then I spend time with my investigation and analysis. But I do not fork over any cash until I find the WOW factor(s). If you find yourself scratching your head and saying huh? instead of "Wow," move on!