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eDiets.com: Online assistance for finding that slimmer you

Feeling a little heavy after the holidays? Wondering where to find help honoring that New Year's resolution to lose some weight, without attending "public" sessions? Go online, of course! There is an Web outfit in Fort Lauderdale that is helping nearly 120,000 dieters already.

eDiets.com (NASDAQ: DIET) develops and markets Internet-based diet and fitness programs in North America and Europe. It offers subscribers diet plans according to the individual's weight goals and includes related shopping lists and recipes. It also provides meal delivery service, corporate wellness programs and telephone/online support. The company has partnerships with Bristol-Myers Squibb (NYSE: BMY), Microsoft (NASDAQ: MSFT), and Time Warner's (NYSE: TWX) AOL.

DIET shares are up 40% over the past ten weeks, sparked by such issues as upside FY08 revenue guidance, favorable analyst remarks, a new CEO and an improved technology platform. The news has the stock cycling through a positive trading channel. The price is currently near the base of that channel, where oversold Momentum and MACD technical parameters suggest the potential for a rise back toward the top. Correspondence of the issue's 30-day moving average to the base of the channel backs the rebound notion.

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Last updated: November 27, 2009: 10:25 AM

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