The next all-American brand is the world's largest bookstore, Amazon (NASDAQ: AMZN). Actually, it's not quite correct to call Amazon just a bookstore anymore.

Relentless expansion has propelled Amazon in countless directions in the quest of bigger sales and profits. The company's main website now offers everything from books to auto parts to groceries!

Shoppers can also download digital content, such as games, MP3s, and movies to their computers or handheld devices -- including Amazon's innovative portable reader, the Kindle, which is on fire.

So far this year, there are hopeful signs for the IPO market. Some of the standout offerings include Changyou (NASDAQ: CYOU) and Medidata (NASDAQ: MDSO).

Now, investors are waiting for other deals. Facebook? Twitter?

Or, how about Skype? In fact, the website's parent, eBay (NASDAQ: EBAY), has indicated its intention to take it public.

A wonderful 19th century writer offered observations in print from time to time. He remains one of our nation's best role models and minds, so accordingly the following economic insights and observations are offered, With Malice Toward None.

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First, why does it look like in this market all of good long plays have been bid-up to $47, and all short plays are trading near $8?

Craigslist is on the receiving end of an avalanche of bad publicity in the wake of the Boston University Medical School murders. South Carolina Attorney General Henry McMaster is threatening to charge the company with aiding and abetting prostitution if an ad on the site leads to a prostitution arrest in his state.

Craigslist CEO Jim Buckmaster is bucking McMaster, complaining on his company's blog that the company is being unfairly targeted. "Seriously?" he writes. "The craigslist adult services section for Greenville, SC, has a total of one ad for the last three days, featuring a photograph of a fully clothed person. The 'erotic services' section for Greenville, which we recently closed, has eight ads total which will expire in two days, and even for these ads the images and text are quite tame."

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amazon.com Inc. (NASDAQ: AMZN) reported strong Q1 results easily beat expectations.
• Bank of America Corp. (NYSE: BAC) posted better-than-expected Q1 earnings, helped by home refinancing.
• Caterpillar Inc. (NYSE: CAT) reported its first quarterly loss since 1992 and cut its revenue outlook.
• Coca-Cola Co. (NYSE: KO) posted Q1 earnings that were in line with expectations, but shares fell.
• eBay Inc. (NASDAQ: EBAY) posted better-than-expected Q1 earnings despite a decline in sales.

Well, the numbers do look nice. Sales rose 18% in the first quarter. Net income increased 20% to $0.41 per share. And free cash flow was said to have rocketed higher by over 80% over the last twelve months. These are impressive stats. And according to this news article, Amazon management beat analysts by a whopping ten pennies. That's a whole dime, my friends! Looks like people are using the electronic shopping cart a lot these days. Perhaps they find value in shopping at home during a recession. Saves fuel costs, and it's a lot easier to research prices and find deals.

eBay (NASDAQ: EBAY) closed at $14.29. EBAY is scheduled to report Q1 EPS after the market close today. EBAY May option implied volatility of 56 is below its 26-week average of 61, according to Track Data, suggesting decreasing price movement.

Amgen (NASDAQ: AMGN) closed at $46.09. AMGN Q1 EPS are expected on April 24. AMGN's Denosumab for treatment/prevention of postmenopausal osteoporosis and for bone loss in prostrate or breast cancer patients on hormone ablation therapy has a FDA action date of October 19. AMGN May and July option implied volatility of 44 is near its 26-week average according to Track Data, suggesting non-directional price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

• Deutsche Bank upgraded AmerisourceBergen (NYSE:ABC) to Buy from Hold on valuation as it views the risk/reward as favorable at current levels. Deutsche raised its target price to $41.50 from $38.
  
• FBR Capigal upgraded Charlotte Russe (NASDAQ:CHIC) to Outperform from Market Perform following the company's Q2 results on expectations merchandise improvements and cost-cutting efforts will drive continued margin expansion. The firm raised its target on shares to $15 from $10.
  
• Oppenheimer upgraded Fidelity National (NYS:FIS) to Outperform from Perform as it believes the Metavante (MV) acquisition makes strategic sense and the stock's risk/reward is favorable. The firm's target price is $25.
• First American (NYSE:FAF) was upgraded to Outperform from Market Perform at Keefe Bruyette.
  
• Nokia (NYSE:NOK) was raised to Neutral from Underweight at JP Morgan.
  
• Parker-Hannifin NYSE:(PH) was lifted at Wachovia to Outperform from Market Perform.

eBay (NASDAQ: EBAY) has been trying to figure out what to do about its failed acquisition of Skype and the company has finally come up with a solution -- sort of.

In a press release, the company said that it plans to spin-off Skype sometime in the first half of 2010.

"Skype is a great stand-alone business with strong fundamentals and accelerating momentum," CEO John Donahoe said. "But it's clear that Skype has limited synergies with eBay and PayPal. We believe operating Skype as a stand-alone publicly traded company is the best path for maximizing its potential. This will give Skype the focus and resources required to continue its growth and effectively compete in online voice and video communications. In addition, separating Skype will allow eBay to focus entirely on our two core growth engines-e-commerce and online payments-and deliver long-term value to our stockholders."

As for M&A, eBay's (NASDAQ: EBAY) strategy has been mostly helter-skelter. In some cases, the deals were brilliant, such as for PayPal. But in other cases, the transactions have been wacky.

Well, it looks like eBay is cleaning up the M&A mess. And the first action-item: getting rid of StumbleUpon.

In the overall scheme of things, the transaction wasn't very material -- coming to $75 million (two years ago). But the site – which allows for the recommendation of sites -- did have lots of traffic and some brand in the marketplace. Under eBay's control, Stumbleupon increased registered users from 2.5 million to 7.5 million. What's more, the site plans to launch some new features, such as a search engine and a Twitter-friendly URL shortener.