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Eisner back in the game, 90 seconds at a time

Posted Mar 13th 2007 7:05PM by Tom Barlow (RSS feed)
Filed under: Launches, Walt Disney (DIS)

After crapping out by placing a billion Walt Disney Co. (NYSE:DIS) dollars to win on the web site Go.com, Michael Eisner is returning to the internet with a much shorter-term vision; 90 seconds, to be exact.

Eisner's new investment company, Tornante Co., has created Vuguru Studio. The studio is partnering with Big Fantastic on their first project, a series of 80 minute-and-a-half episodes of a show titled "Prom Queen". The series will premiere April 2nd on YouTube, Veoh.com and Vuguru.com.

Prom Queen will be a serialized mystery revolving around preparations for a senior high school class prom. It seems to slot in-between the short, user-created content so popular on YouTube and the scripted world of television.

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