Thinking about the amount of coverage I give to Digital Rights Management (DRM) in my blogs, I can only wonder if all of the news and announcements regarding the technology has any real effect on the consumers or the stocks involved.
EMI (OTC:
EMIPY), the only music company to abandon the use of DRM, is
prepping for its own sale to Terra Firma, a European
private equity firm, while the other major music companies hold firm in their advocacy of DRM. At the same time, the new Digital Senior Vice President for EMI, Lauren Berkowitz, has the
daunting task of making deals with other digital services to sell the new DRM-free tracks like iTunes and
Amazon.com (NASDAQ:
AMZN) plan to do.
In the month since EMI announced its deal with
Apple (NASDAQ:
AAPL) to drop DRM use, Apple's stock has steadily risen, closing at $113.54 yesterday (it was below $95 on April 2, the day EMI made the announcement). Of course, we must also question what role the impending release of the
iPhone has on what Apple's stocks are doing, so the DRM announcement may be of little consequence. EMI has risen as well, with the company gaining over 40 pence in the British market since that day, closing at 272.6584 yesterday (roughly $5.38).
With the impending purchase of EMI having been approved, the new digital VP, and the stock growth, what role do these changes have on consumers? Unfortunately, it is hard so say, or guess, if any changes have occurred since April 2. DRM technology does not truly affect consumers on a daily basis. Digital sales may be slow and CD sales are certainly slumping, but a consumer ripping a track from that CD slips around the DRM encoded digital track. The same consumer who buys a track from iTunes for their iPod does not think about the DRM technology, so DRM is unimportant and useless as far as that goes. Music companies don't want to ditch it though, but with stock growth after an anti-DRM announcement, the use of the technology has some bearing on the music industry. EMI is leading the way, but the fact that DRM is in use by the other labels still means that consumers will have a larger percentage of tracks with it than without.