For those unfamiliar with the Chinese job search and placement company known as 51job (NASDAQ: JOBS), China stock expert Jim Trippon explains, "We consider this oddly-named company something like a Monster.com (NASDAQ: MNST) on steroids!"

The company, he notes in his China Stock Digest, connects millions of Chinese job seekers with tens of thousands of companies through a variety of services. In addition to its Internet portal, 51Job publishes the 51job Weekly, which the advisor points out is a leading employment paper distributed in more than twenty-three major cities throughout China. Each edition is included as an insert in local newspapers carrying both local job listings and advertising.

Trippon explains, "51job was a hot IPO when it hit the market almost three years ago, but it fell from its early peak of almost $55 a share when realistic earnings expectations set in. The company has been rising through 2007 as its profit picture has improved. The company beat Wall Street earnings estimates in its most recent quarter with revenues of $26 million. 51job is also predicting increased earnings per share in the coming quarter."

With a market cap of $517 million and a forward P/E of 25.5 he notes, the company is "priced for growth." As such, the advisor is adding the stock to his model portfolio.

Each day, Steven Halpern's TheStockAdvisors.com features the latest investment ideas and market commentary from the financial newsletter community.

51job: Like monster.com on steroids originally appeared on BloggingStocks on Wed, 25 Jul 2007 13:35:00 EST. Please see our terms for use of feeds.