As expected, Barnes & Noble (NYSE: BKS) has announced its entry into the e-reader market. The top bookseller, with green stores all over the country (and, for that matter, my neighborhood) is eager to get a taste of of the success Amazon (NASDAQ: AMZN) has realized with the Kindle.
The Barnes & Noble e-reader, which will be called the Nook, will be available at the company's more than 750 locations in the United States at a price of $259. Essentially, it's coming in at the same spot as the Kindle, which currently owns 60% of the U.S. market.
Closing Bell: When We All Love the PIIGS (NBG, SQNM, PG, ERTS, KO)
Serious Money: Cheapest Stocks List Shrinks from 26 to 21
Chasing Value: Hasbro Earnings Makes My Point
