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Google's (GOOG) impact is striking, for better or worse

Google (NASDAQ: GOOG) is amassing a huge staple of power over information and advertising these days. The company's acquisition of YouTube last year and the pending DoubleClick purchase are set to begin creating a massive information use overlord to much of the global internet audience. With that, you have to ask yourself one question: Do you feel lucky?

I'll pass over the Google-esque and Dirty Harry pun jokes there and say that Google wants every customer to feel lucky using its services. Instead of trying to dominate the internet portal landscape, it's settling for providing advertising for any online venue possible in order to take a small cut of all those billions of transactions. That's a tad more profitable than trying to offer every possible feature under the sun (like Yahoo! in the last six years) while not knowing what will stick to the wall and what will fall down. Better to just offer ads everywhere possible and stick to that.

But, there's more to the Google phenomenon-in-progress than advertising domination. Google's YouTube was featured this year as a platform to let ordinary citizens interact with presidential hopefuls set for next year's election (just over a year from now). Ordinary netizens could whip out that cellphone camera or digital videocam and send a question to a presidential candidate. Would that have been possible without YouTube? Perhaps, perhaps not. But, when Google's services start to allow communication of that magnitude, there's something rumbling going on in the world. The larger question is, can Google continue to "do no evil" while becoming omnipresent everywhere in our lives?

Google sued 'for the children' in PR campaign by Long Island politico

Can you say "publicity"? Evidently, that's all Jeffrey Toback, a member of the Nassau County (Long Island) legislature knows. He's suing Google for the children, claiming that the company's search engine promotes paid ads for child pornography companies [*cough* EVIL! *cough*].

Naturally, Google says that it is not "the largest and most efficient facilitator and distributor of child pornography in th world." And that this is just a publicity stunt. What? No, not really?

Mike from Techdirt weighs in, explaining that "the law here is
extremely clear: a service provider is not directly responsible for what people do on their platform" and calling the lawsuit "ridiculous" and "a misunderstanding both of the law and how Google works." Ridiculous it may be, but Jeffrey Toback's name is on everyone's lips today. Investors evidently agree with Mike; the stock is up $1.50 in intraday trading, to $396.25.

Is Google doing evil by profiting from typos?

opb.comAs long as I've been surfing eBay, I've been in on the dirty little not-so-secret that many of you share: typos are the way to go if you want to save money. There's even a search engine devoted to it.

I'm not the only former spelling bee champ exploiting the less fortoonat. Google makes money on typos too, by selling ads that appear on sites like nyrimes.com, ebbay.com, and OPB.com. Google insists that it's in the clear legally - after all, no one is confused, thinking that "OPB.com" really is Oregon Public Broadcasting's non-profit news site when it he arrives at the ad-filled site.

Sure. We know. None of us are total, complete dolts, no matter how poor our spelling or slippery our keyboard. But what we do know is that this seems a bit underhanded. And profiting from that? Harvard researcher Ben Edelman says that seems to fly in the face of their motto: "Do no evil," in this Washington Post article [registration required].

More evidence that Google's the next evil empire. Stay tuned...

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Last updated: November 10, 2009: 11:59 AM

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