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It was only a matter of time. This week, social media platforms Twitter and LinkedIn announced new features that will undoubtedly appeal to corporate marketing departments, so Facebook hopped on the bandwagon. Its new preferred developer program is a step toward structuring the Facebook application development and services space, by endorsing providers known to the company.
The program is still in its infancy, which means there isn't much structure around it. According to AllFacebook, "[T]here's really no way to apply to be in the directory aside from being connected with the people over at Facebook." Fourteen vendors are already listed in the directory.
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