With a $44.8 million day, Harry Potter and the Order of the Phoenix set a new record for Wednesday premieres. Twelve million copies of Harry Potter and the Deadly Hallows are flying off the presses of Scholastic Corp.'s (NASDAQ:SCHL) Scholastic Press in preparation for its release at midnight on July 21.

On Bloggingstocks, we usually talk about companies first, products second, but J. K. Rowling's Harry Potter series has flipped that upside down like Malfoy on the receiving end of a Hermione spell. The books and movies have a huge impact on the bottom line of companies such as Time Warner Inc. (NYSE:TWX), Scholastic Press, Amazon.com (NASDAQ:AMZN) and even eBay Inc. (NASDAQ:EBAY), and this summer's buzz is going to certainly help the year-end totals.

The question most of them will struggle with is, what next?

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Tom Barlow: Harry Potter ending: A water cooler cheat sheet
Zac Bissonnette: With Harry Potter done, is it time for Scholastic to sell itself?
Tom Barlow: Rowling safeguards Potter empire
Zac Bissonnette: Is the last book the end of Potter mania?
Tom Barlow: Harry Potter and the Pots of Gold
Barry Summerlin: Harry Potter doesn't even need Muggle marketing
Julie Tilsner: Not even Harry can save bookstores from their fate
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Tom Barlow: Harry Potter and the Deathly Hallows: Will Rowling kill off Harry?

Somewhere in Hollywood, a group of executives gather, brainstorming the next sequel, remake or adaptation. Wait, I mean they are brainstorming the next brilliant original cinematic idea. Well maybe, but one particular group of execs, from Time Warner Inc's (NYSE: TWX) Warner Bros., recently came up with the idea of picking up the rights to Terry Brooks' Shannara fantasy book series.

Let me give you a little background on the author and the series: Brooks had read Lord of the Rings in college and decided to write The Sword of Shannara while in law school (according to this biography). I'll be kind and say that from reading The Sword of Shannara, you can tell he is definitely a fan of the Lord of the Rings. A really big fan.

This heavy influence on Brooks likely gave Warner Bros. visions of Peter Jackson's Lord of the Rings box office totals dancing in their heads. But what I see is a lot closer to Eragon's box office take, should this movie ever get made.

See, this series, like Eragon, isn't Lord of the Rings -- it's not even close. To give you an idea of the flaws in the Shannara books, Warner Bros. has decided to start the series with the second book, The Elfstones of Shannara, instead of the first. No explanation was given, but as someone that has read them, I'll tell you why -- the first book is so close to a retelling of the Lord of the Rings that it wouldn't get by as its own movie. It only was made into a book in 1977 because hordes of rabid Lord of the Rings fans were looking for their next fantasy fix.

Anyway, enough of my ranting, I think you can see how I feel about this being made into a movie. What do you think? Have you ever heard of these books? Do you think the adaptation(s) will be successful for Warner Bros?