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Hannah Montana film sees big drop in second weekend -- yes, the fad is over

Well, my friends, last week I discussed the better-than-expected box office results of Disney's (NYSE: DIS) Hannah Montana: The Movie. The project grossed well over $30 million in its opening weekend and ranked in first place. Looks like the half-life was short on this one.

According to Boxofficemojo, the early estimates for this past weekend place Montana in fourth place with roughly $12 million. This represents a huge dive of 60%. The film does not have any legs, let me tell you. Disney shareholders should be disappointed (I'm one, and I'm very disappointed).

Continue reading Hannah Montana film sees big drop in second weekend -- yes, the fad is over

Hannah Montana is still hot, but is the fad close to an end?

Well, I didn't necessarily think it was possible, but it was. Disney's (NYSE: DIS) Hannah Montana: The Movie rose to the top of the domestic box office charts over the Easter holiday weekend.

As of early estimates at Boxofficemojo, the Miley Cyrus flick took in $34 million. Yes, I was bearish on her prospects, as you'll see in this preview article. I agreed with industry experts when they said Fast and Furious, distributed by General Electric's (NYSE: GE) Universal, would retain its number-one status.

I was wrong. Furious came in second with over $28 million. DreamWorks Animation's (NYSE: DWA) Monsters vs. Aliens was third with over $22 million, and its total tally has now gone beyond $140 million. It's doing decent business, and it looks like it has a chance to beat the $180 million that Madagascar: Escape 2 Africa captured. Not bad.

Continue reading Hannah Montana is still hot, but is the fad close to an end?

Is Disney's Hannah Montana movie going to fail this weekend?

So, Disney (NYSE: DIS) shareholders are bracing themselves for another big weekend at the box office. Remember when we were bracing ourselves for the release of the Jonas Brothers concert film? Yeah, that failure. I certainly hope Miley Cyrus does a lot better with her project.

But I have my doubts. Hannah Montana: The Movie opened Friday at over 3,100 domestic theaters. I just don't feel the kind of buzz I had hoped to be feeling at this point surrounding the movie. I don't have the sensation that I've been inundated by the feature's brand equity.

Then again, I'm not the target demographic. Perhaps Disney is reaching all tweens as we speak via the platforms that they frequent and I'm just not aware of it. Tough to tell. Nevertheless, I've seen some of the commercials, and they don't seem overwhelmingly exciting.

Continue reading Is Disney's Hannah Montana movie going to fail this weekend?

General Electric speeds up the box office

General Electric (NYSE: GE) shareholders have a little something to celebrate today. Fast & Furious, distributed by GE's Universal asset and starring Vin Diesel, came in first place over the weekend at domestic theaters according to Boxofficemojo.

The racing movie scored about $72 million as of early estimates, more than enough to secure the top spot. I know that such success won't do much for GE in terms of stock movement, but hey, as a GE shareholder myself, it's personally been a tough year with all the financial awfulness at GE Capital, so if one of GE's latest movies is a hit, I'll take it.

Continue reading General Electric speeds up the box office

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Last updated: May 28, 2012: 07:00 AM

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