So this earnings season hasn't turned out as bad as some had feared. In fact, we've seen some pretty stellar results from the likes of Amazon.com (NASDAQ: AMZN), Apple (NASDAQ: AAPL), and Yahoo! (NASDAQ: YHOO).

Then there was the Fed's Beige Book report, which suggested that the U.S. economy had stabilized -- and even improved a bit in some sectors.

Well, the earnings crunch rolls on this coming week leading up to Halloween. Do analysts surveyed by Thomson Reuters expect more treats or tricks from coming quarterly reports?

As many shoppers have realized in this recession, just because something is cheap doesn't mean it's a bargain.

This is especially true in the stock market, where you definitely get what you pay for.

There have been plenty of low-priced deals on stocks lately, as plenty of good companies watched their shares take a beating in our economic crisis. But that doesn't mean all cheap stocks are worth buying. Unless that bargain goes up in value, it's not a bargain.

Analyst upgrades:

• UBS upgraded Apple (NASDAQ: AAPL) to Buy from Neutral and raised its target to $265 from $170, citing higher iPhone expectations, new partnerships, and likely upward revisions to Street estimates driven by gross margins.
• Wells Fargo upgraded Comcast (NASDAQ: CMCSA) to Outperform from Market Perform. The firm views a possible deal between end General Electric's (NYSE: GE) NBC Universal positively, as it thinks NBC will provide higher-margin growth for Comcast.
• Janney Montgomery upgraded Michael Baker (AMEX: BKR) to Buy from Neutral after the company completed the sale of its Energy business. The firm raised its target on shares to $46 from $40.
• Jefferies assumed coverage of Endo Pharma (NASDAQ: ENDP) and upgraded the stock to Buy from Hold. The firm cites valuation, a strong base business, and solid cash flow for the upgrade, and has a $30 target price on shares.
• Marten Transport (NASDAQ: MRTN) was upgraded to Overweight from Equal Weight at Stephens.
• U.S. Bancorp (NYSE: USB) was upgraded to Outperform from Market Perform at Keefe Bruyette.

Late Thursday, Standard & Poor's announced a few changes to its U.S. indices. The reason for the changes are that Wyeth (NYSE: WYE) is being acquired by Pfizer (NYSE: PFE), leaving an opening in both the S&P 100 and S&P 500 (SPX). I want to focus on the stock that will replace WYE in the SPX, First Solar (NASDAQ: FSLR). In after-hours trading, FSLR jumped more than 6% in response to the announcement.

FSLR manufactures solar modules and is a major benefactor of what I like to call the "green rush" that took place during the past two years. FSLR capitalized nicely on the global environmental consciousness revolution last year, ascending as high as the $310 region. Yes, the stock has backed off quite a bit due to the economic crisis, but it could enjoy a bit of a recovery provided it can parlay this latest news into a breach of some overhead resistance.

Any one who trades or invests knows, 'they don't all work out." First Solar (NASDAQ: FSLR) is one that didn't work out, as the stock tripped the Sell/Stop Loss at $115, after a $184.50 Buy recommendation issued on June 2, 2009.

The ride down below $115 closed out a wild summer for FSLR, which saw shares lose 50% of their value, basically. Simply, First Solar is a volatile stock that's only suitable for high-risk investors who can tolerate repeated 20-30% stock swings.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Adobe Systems Inc. (NASDAQ: ADBE) just beat low Q3 earnings estimates but revenue also declined.
• Best Buy Co. Inc. (NYSE: BBY) earnings fell short of estimates but revenue was better than expected.
• Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) posted better-than-expected Q4 earnings.
• Discover Financial Services (NYSE: DFS) posted a surprise Q3 profit but shares rose slightly on the news.
• Dress Barn Inc. (NASDAQ: DBRN) reported modest growth in both net income and revenue in Q4.
• FedEx Corp. (NYSE: FDX) said that its Q1 earnings and revenue dropped but its cash flow has improved.

Another record deficit, a Geithner likely tax boost, and higher import prices failed to significantly spook the markets even after a five or day run-up. Based on the late day recovery, where this close was going to end up was an unknown until right at the closing bell. The day was a very light day for news, so here are the closing bell levels (unofficial close):

Dow 9,603.98 -23.50 (-0.24%)
S&P 500 1,042.73 -1.41 (-0.14%)
Nasdaq 2,080.90 -3.12 (-0.15%)

Top Analyst Upgrades
Top Analyst Downgrades
Top Day Trader Alerts

What is the next hottest government program now that "cash for clunkers" is over? Yup, you guessed it. It's wind farms.

According to the Wall Street Journal (subscription required), the government is starting a new program to subsidize the production of wind farms all over the country. Under the program, the government will rebate 30% of the cost of building a renewable energy facility, awarded 60 days after the application is approved. The Energy and Treasury Departments expect to spend $3 billion initially. Some people believe, however, that applications could grow to $10 billion. This new program started July 31.

Also reporting after the close on July 30 was Arizona-based First Solar Inc. (NASDAQ: FSLR). Now these guys had a blowout quarter!

The company reported net income more than doubled in the second quarter, easily beating consensus Street estimates. In Q2, net income was $180.6 million, or $2.11 per share, compared with $69.7 million, or 85 cents per share, a year ago. The word on the Street was for earnings of just $1.65 per share.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aetna Inc. (NYSE: AET) said its profit fell due to higher expenses and warned the trend may continue.
• Avon Products Inc. (NYSE: AVP) topped Q2 earnings expectations, which sent shares higher.
• ConocoPhillips (NYSE: COP) lower Q2 earnings topped expectations, but revenue was also down.
• DreamWorks Animation Inc. (NYSE: DWA) posted flat Q2 earnings as it waits for the next big DVD release.
• First Solar Inc. (NASDAQ: FSLR) posted a better-than-expected profit but guidance sent shares lower.
• Jacobs Engineering Group Inc. (NYSE: JEC) Q3 revenue missed estimates and it lowered its outlook.

Today was supposed to be all about GDP. We got a mere 1% preliminary reported drop in Q2 GDP, much narrower than the -1.5% expected. Yet the market sold off on the news. The the indexes spent much of the day deciding whether to stay up or to go down.

Here were today's unofficial closing bell levels:

Dow 9,171.39 +16.93 (0.18%)
S&P 500 987.44 +0.69 (0.07%)
Nasdaq 1,978.50 -5.80 (-0.29%)

Top Analyst Upgrades & Downgrades

The earnings crunch rolls on this coming week, with quarterly reports expected from Coach Inc. (NYSE: COH), Exxon Mobil (NYSE: XOM), Kellogg (NYSE: K), MasterCard (NYSE: MA), Motorola (NYSE: MOT), Sprint Nextel (NYSE: S), Travelers (NYSE: TRV), Time Warner (NYSE: TWX), U.S. Steel (NYSE: X), Viacom (NYSE: VIA), Walt Disney (NYSE: DIS), and many others.

Below are some reporting companies for which analysts surveyed by Thomson Reuters have high hopes. What does that mean? Well, all of them are expected to report double-digit earnings grown in the most recent quarter. They have tended to offer positive surprises in recent quarters. They have long-term EPS growth forecasts of greater than 10%, and they have earnings multiples that are higher than their industry or sector averages, or higher than at least one top competitor. And they all have First Call consensus recommendations to buy.

Analyst upgrades:

• Citigroup upgraded Adtran (NASDAQ: ADTN) to Buy from Hold on expectations the company will benefit from the broadband Stimulus funds.
• Morgan Stanley upgraded Continental Airlines (NYSE: CAL) to Overweight from Equal Weight based on relative valuation and views the company as a "survivor." Additionally, the analyst lowered 2009 industry estimates but believes it is the last cut for the year and is incrementally more positive on the sector.
• Morgan Stanley also upgraded EXFO Electro-Optical (NASDAQ: EXFO) to Overweight from Market Weight based on valuation.
• Tata Motors (NYSE: TTM) was upgraded to Buy from Hold at Deutsche Bank.
• Ascent Solar (NASDAQ: ASTI) was upgraded to Neutral from Underweight at JP Morgan.
• Mechel Steel (NYSE: MTL) was upgraded to Neutral from Underperform at Credit Suisse.

This post was written by Minyanville contributor Smita Sadana.

A trade doesn't simply have an initiation and finale – the most important part of a trade is its evolution and constant re-assessment if the original thesis that the trade was initiated with, still holds true.

On that note, let's look at First Solar (NASDAQ:FSLR). I started a short position in it on 6/1 when instead of participating in the market advance, it lagged (due to a LA Times story that FSLR's acquisition of "strategic land rights" is under scrutiny). Recall, it came on the heels of a cautious mention in Barron's on May 26th. So, both times, FSLR reacted negatively to negative news and volume picked up on both those instances.

Today, Pacific Crest Securities reiterated its buy rating on FSLR and called the recent weakness a "buying opportunity."

I

Generally, my bias is toward large-cap companies with a demonstrated business model. In a nutshell, "experimental" business models need not apply. However, every once in a while I make an exception, and First Solar (NASDAQ: FSLR) is one. Here's why:

In addition to growth potential for its proprietary thin film semiconductor solar module technology, First Solar has a building macroeconomic tailwind in the bottoming U.S./global recession and dawning recovery. The First Call FY2009/FY2010 EPS estimates for FSLR are $7.18 to $8.72.