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Bright and early this morning, Campbell Soup Co. (CPB) lowered its forecast for fiscal 2010 sales. The company now expects sales to grow 2.5% to 3.5% during the current fiscal year, down from its previous projection for sales growth of 4% to 5%. However, earnings for 2010 are still expected to rise 9% to 11% on an annualized basis from $2.21 per share in fiscal 2009.
Campbell also announced this morning that it's launching "a comprehensive plan to boost the performance of its condensed soup portfolio" in the U.S. More than 60% of the company's condensed line will be spruced up with product improvements, sodium reductions, updated packaging, and a fresh marketing approach.
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