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I remember six years ago when the Beastie Boys released their newest album. It dealt with New York City and what it meant to the group -- hence the title, "To the 5 Boroughs." It seems that athletic shoe and apparel giant Nike (NKE) also will attempt to capitalize on the pride generated in each of the city's five boroughs, as it will release a limited edition line of shoes celebrating each of the boroughs.
These shoes will only be sold in New York, with select stores in each borough receiving the corresponding shoe. These shoes were produced for the inaugural World Basketball Festival that will take place from August 12 through August 15. The selected stores in Brooklyn will receive shoes with a black, plum, and white color scheme; a logo for the borough; and laces that identify the shoes as the Brooklyn edition.
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