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J.M. Smucker: Is It Time To Take Some Profits off the Table?

The J.M. Smucker Company (SJM)'s shares, which I first wrote about on May 29, 2009 at a price of $40.26, have recovered from a bumpy summer. In light of that, now may be a good time to consider taking some profits off the table.

However, those investors who can tolerate the risk can consider holding on to their full position, to go for an even bigger gain.

Look for Smucker to post a healthy, 12-15% revenue gain in FY2011, boosted by the addition of the Folgers coffee brand.

Continue reading J.M. Smucker: Is It Time To Take Some Profits off the Table?

Selling a farm-fresh lifestyle in a box

I'm a libraphile (is that the word?) and I began filling my children's shelves with books years before I had even purchased my first pregnancy test. By far my favorite image in any book is the overleaf of Blueberries for Sal, a bucolic and all-blue illustration of Sal and her mother. They are canning blueberries in a 40s-era kitchen, complete with hand-cranked egg beater, polka-dot curtains, and a cast-iron wood cooking stove. Every time I gaze at that picture I believe for a second that I will go downstairs and preserve something in one of the old-fashioned Ball jars I found at a garage sale.

Alas, it never quite happens that way, but just reading the book makes me feel connected to the farm-wife ideal. Much like a wander through today's grocery store aisles. As Kim Severson mentions in today's New York Times, she feels smug when she puts a bag of Cascadian Farm organic French fries in her grocery cart (she calls is "greenwashing" and the marketers call it "an authentic narrative"): "a gentle image of a field or a farm ... suggest[s] an ample harvest gathered by an honest, hard-working family." And in creating these images for us, in selling us the hard-working farm family, marketers know that just for a minute we've left our wired, fossil-fuel-guzzling lives for a hand-hewn pine kitchen table in that log house in Maine.

In short, we're being sold our ideal lifestyle in a box, bag or can.

Continue reading Selling a farm-fresh lifestyle in a box

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Last updated: February 11, 2012: 02:05 AM

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