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After a dismal winter, the Detroit automakers are sitting on lots full of unsold cars. Ford (NYSE:F) is showing some marketing savvy by playing to this abundance. It is giving Ford Fiestas to 100 people that are active in social media to drive around for six months, without any restrictions on what they post about the cars. The drivers were chosen from 4,000 people who posted videos on YouTube explaining on why they should be chosen to represent "The Fiesta Movement."Playing on the reality TV craze, the drivers chosen will be given missions, supposedly taking them to new places for new experiences. New foods is not mentioned, so I guess they won't be required to scarf down plates of worms or the like.
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