Soft drink giant Coca-Cola Co. (NYSE: KO) reported its third quarter numbers this morning, and managed to beat out analyst estimates, but shares are still selling off in early morning trading.

The reason why the market is punishing the stock is because its revenues were softer than analysts had been expecting to see. For the quarter, revenues came in at $8.04 billion, which was shy of the $8.11 billion that Wall Street was expecting to see from the company.

• Intel Corporation (NASDAQ: INTC): Chipmaker Intel Corp. traded up to a new 52 week high today of $20.65. It set its 52 week low of $12.05 back on 2/23/09. The stock is trading higher today ahead of the company's third quarter earnings numbers, which are due out tomorrow following the market close. Analysts are expecting the company to show earnings of 27 cents per share. The company reported a loss of 7 cents per share for its second quarter. The stock closed the day up 1.1% at $20.40, up $0.23 on the day.

As we saw in yesterday's earnings preview, AK Steel Holding Corp. (NYSE: AKS) was expected to post a loss for its second quarter, but the good news is that the loss was less than analysts had been expecting to see.

Going into this morning's earnings announcement, analysts had been expecting the company to post a loss of 51 cents per share, but the company was able to show a better than expected loss of just 43 cents per share. While it is good to see the company beat estimates, we still have to keep in mind that during the same period last year the company was able to show earnings of $1.29 per share.

The Associated Press reports that many publicly traded U.S. companies are cutting back on the amount of forecasting they're willing to do, leaving investors in the dark with little in the way of "forward-looking statements" to rely on.

It's easy to understand why: The tough economy has given many companies trouble in meeting their forecasts, and hell hath no fury like a stockholder or Wall Street analyst whose investment hasn't performed as well as management had predicted.

According to the AP, "A third of the 600 companies responding to a recent survey by the National Investor Relations Institute said their policies about financial guidance had changed. Most eliminated or limited the amount of guidance they provide about earnings and revenue."