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Entrepreneur's Journal: Should your business start giving away stuff?

Posted Sep 13th 2009 6:10PM by Tom Taulli (RSS feed)
Filed under: Consumer Experience, Competitive Strategy, Google (GOOG), Marketing and Advertising, Entrepreneurs, Small Business

Is it possible to run a business by giving away your stuff? It sounds counterintuitive. But hey, Google (NASDAQ: GOOG) gives away much of its offerings, right? I'm actually using Google Docs to write this column, for example.

True, Google is perhaps an exception (it certainly helps to have a huge user base and brand name). But it is worth exploring the concept. In fact, there is an excellent book on the topic -- Free: The Future of a Radical Price-- which came out recently.

Continue reading Entrepreneur's Journal: Should your business start giving away stuff?

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