"Duh, [this Italian roast] might stunt my growth. I wanna be 5'10" like Cindy Crawford." -- Alicia Silverstone as Cher Horowitz, Clueless (1995) The world's medical experts have never really suggested that coffee, with its high caffeine levels and its tendency to be laced with sugar and fatty milk products, is a good beverage for the still-growing population. But kids today are a growing consumer sect, so what's a java-centric shop like Starbucks (NASDAQ: SBUX) to do? Consider offering "alternative beverages" to the under-13 bunch.
A recent MSNBC article notes that while Starbucks has traditionally maintained that it doesn't market its products to children, some locations are revising their stance. Brandon Borman, a spokesman for the Seattle-based firm, told MSNBC that while there will not be specific campaigns aimed at children, there are talks about adding child-friendly beverages to the existing menus. "We need to be realistic about who comes into our stores," Bormon noted, "we want to make sure that we have products that are appropriate to that age group."
A recent MSNBC article notes that while Starbucks has traditionally maintained that it doesn't market its products to children, some locations are revising their stance. Brandon Borman, a spokesman for the Seattle-based firm, told MSNBC that while there will not be specific campaigns aimed at children, there are talks about adding child-friendly beverages to the existing menus. "We need to be realistic about who comes into our stores," Bormon noted, "we want to make sure that we have products that are appropriate to that age group."
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