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JockStocks: Fred Perry knows its boundaries, lets Nike make Murray's footwear

Posted Jul 3rd 2009 3:00PM by Mark Fightmaster (RSS feed)
Filed under: NIKE, Inc'B' (NKE), Business of Sports

So, we are approaching the final semifinal match to set the men's Wimbledon finals. Americans will be rooting for Andy Roddick while Britain will be rooting for Andy Murray (a native Scotsman). The last time a Brit won Wimbledon was in 1936, when Fred Perry accomplished the feat. What is interesting is that Fred Perry is a sponsor of Andy Murray, and the company stands to make a pretty penny should Murray win Wimbledon. That said, the article I linked to by Darren Rovell brings up an interesting point - how much money is Fred Perry losing because Andy Murray wears Nike (NYSE: NKE) shoes?

Continue reading JockStocks: Fred Perry knows its boundaries, lets Nike make Murray's footwear

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