Battle of the Brands: Kentucky Fried Chicken vs. Popeye's Chicken

Tracy Coenen — Mon, 05 May 2008 14:00:00 EST

Filed under: Consumer Experience, Yum Brands (YUM), Battle of the Brands

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Ahhhh... Kentucky Fried Chicken from the Colonel. Then it became KFC. Now it's Kentucky Fried Chicken again. Any way you slice it, they have some awfully good chicken and the most delicious gravy ever. Please don't tell me how many calories I'm eating or whether I'm next on the heart attack list thanks to all the fat.

Kentucky Fried Chicken is one of multiple restaurants under the Yum! Brands (NYSE: YUM) umbrella, which also includes Pizza Hut, Taco Bell, and Long John Silver's. The menu has changed a bit over the years, but the mainstay of KFC will always be the chicken dinners. You can currently get your chicken in original or extra crispy. Or you can choose the more modern chicken strips or popcorn chicken.

Popeye's Chicken, owned by AFC Enterprises (NASDAQ: AFCE), refers to itself as "New Orleans Chicken." With over 1,900 stores open at the end of 2007, Popeye's provides a little more variety in addition to the standard chicken meals. Of particular interest are the "Louisiana Legends," which include Creole, Jambalaya, Etoufee, and Smothered Chicken.

For a true chicken experience, I think KFC is the way to go. But if you prefer to spice it up and get a little New Orleans style food with your chicken, Popeye's is your brand of choice!

Vote in our poll for KFC or Popeye's as your preferred brand, and let us know in the comments why you love it.

Battle of the Brands: Kentucky Fried Chicken vs. Popeye's Chicken originally appeared on BloggingStocks on Mon, 05 May 2008 14:00:00 EST. Please see our terms for use of feeds.

Will people go to KFC for nonfried chicken?

Zac Bissonnette — Wed, 06 Feb 2008 13:48:00 EST

Filed under: Consumer Experience, Marketing and Advertising, Yum Brands (YUM)

Yum Brands (NYSE: YUM) has an exciting new plan to revive its sagging KFC chain: moving the emphasis away from fried chicken.

Now wait a minute you say: How can Kentucky FRIED CHICKEN possibly re-invent itself as what CEO hopes will be a "nonfried chicken platform."

I doubt that it can, although I understand the temptation. Fried chicken has become synonymous with poor health and KFC has tried to change that image by changing its name from Kentucky Fried Chicken to KFC.

Does Yum really think people are that stupid -- or that KFC will be able to re-establish itself as something other than a fried chicken joint? What's the point of even trying? That is KFC's brand. If you want to make it into a non-fried chicken restaurant, why not just start a new chain?

The fact is that KFC will in all probability sink or swim as a fried chicken restaurant -- radical reinventions of brands that are synonymous with one product almost never work.

Yum is trying to turn hula hoops into Furby's.

Will people go to KFC for nonfried chicken? originally appeared on BloggingStocks on Wed, 06 Feb 2008 13:48:00 EST. Please see our terms for use of feeds.

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