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Yes, you'd call this a selective market: select the wrong stock, and there's a 30-40% haircut up ahead. Select the correct stock, and you're positioned for the recovery with modest downside exposure. And with that in mind, PepsiCo, Inc. (NYSE: PEP) is worth a review.

The financial crisis and pronounced U.S. recession that has seen U.S. stock markets slide about 50% has not been kind to Pepsi, and that's part of the appeal here. Institutional investors punished shares from the $75-range in September 2008 to about $45.40 before bouncing, and they're in the $47-50 range now.

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Pepsi is still the choice of a new generation originally appeared on BloggingStocks on Fri, 13 Mar 2009 16:15:00 EST. Please see our terms for use of feeds.

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