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Warren Buffet has joined the Crocs Inc. (NASDAQ: CROX) craze, at least parenthetically. Fruit of the Loom, owned by Berkshire Hathaway (NYSE:BRK.A), has joined Crocs in licensing the right to use Marvel Entertainment Inc.'s (NYSE: MVL) superheros on their products.
For Crocs, this builds on an already impressive array of tie-in arrangements, including the Time Warner (NYSE:TWX) deal Jon Ogg blogged about here last week, in which they gained the right to Looney Tunes, Hanna-Barbera and Scooby-Doo characters from the Warner Brother's closet.
Among the figures in the Marvel Universe are Spiderman, the X-Men, the Fantastic Four, and the Hulk. The Hulk will be featured in one of next summer's blockbuster-wannabes, The Incredible Hulk.
Fruit of the Loom offers character underwear featuring icons such as Batman, Scooby-Doo (they missed a bet here, not naming this line Scooby-Doo-Doo), and (appropriately enough) Nickelodeon's SpongeBob SquarePants.
See our Crocs gallery for more about the fashionable footwear.
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