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Are you wondering what the hotel industry is like during this economic slowdown? Here are a few phrases that may provide a clue:

In a short article tucked away The Wall Street Journal today, there is an interesting marketing idea being presented: using vouchers to bring in paying guests. But to me, the new plan to give away vouchers for free gasoline as a means to bring in guests is not a very exciting idea. In fact, how many ways and in how many languages can you say stupid?

If lower costs do not drive hotel bookings, does the brilliant marketing team at Sleepin' Now & Sellin' Later think that there is any possible way to bring up occupancy with a $50 carrot? I don't think so.

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Hotels getting desperate originally appeared on BloggingStocks on Tue, 15 Apr 2008 16:00:00 EST. Please see our terms for use of feeds.

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