Analyst Upgrades

• Deutsche Bank upgraded Dr Pepper Snapple (DPS) to buy from hold based on valuation. The firm keeps a $39 target on the stock.
• Piper Jaffray upgraded Kenexa (KNXA) to overweight from neutral, citing a strengthening of trends for the company. The firm has a $29 price target on the stock.
• Janney Montgomery upgraded Gaylord Entertainment (GET) to buy from neutral on expectations the company will benefit from strong trends in 2011. The firm raised its target for shares to $35 from $32.50.
• MeadWestvaco (MWV) was upgraded to outperform from neutral at Credit Suisse.
• EADS (EADSY) was upgraded to overweight from neutral at JPMorgan.

The recent headlines for Gaylord Entertainment (GET) read like a short-form love letter -- Barron's recently predicted a 40% to 50% rally for the shares, Tennessean called it a "stock to watch" in 2010, and SmarTrend took note of the resulting upward momentum from this outpouring of affection.

Option players have been quick to jump on GET's bullish bandwagon. During the past 10 days, traders on the International Securities Exchange (ISE) have bought to open nearly 99 calls for every one put. This ratio of calls to puts ranks higher than 100% of other such readings taken during the past year, indicating that speculators have reached a 52-week peak of optimism toward the security.

"The Grand Old Opry's owner is sparkling after a billionaire buys a big stake," says Bill Martin in his top-notch advisory service, BullMarket.com.

He notes, "TRT Holdings, an investment vehicle for Robert Rowling. has quietly taken a 10%+ stake in Gaylord Entertainment (NYSE: GET), becoming its largest shareholder.

"The latest buys came as shares of the $1 billion market cap company hit a multi-year low. Rowling's firm bought more than 608,000 shares of Gaylord at $20.44, increasing its holdings to 4.693 million shares, or an 11.49% stake.

"Nashville-based Gaylord owns and operates hotel properties, including the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee and the Gaylord Palms Resort and Convention Center in Kissimmee, Florida.

"The company also owns and operates the Radisson Hotel at Opryland and the famous Grand Ole Opry in Nashville. Other business include a Nashville radio station, a paddle wheel showboat, performance venues, a golf course located near the Opryland complex, and a corporate events production company.

"With a projected net worth of $6.2 billion, Rowling was #158 on the latest Forbes list of the World's Billionaires. The press-shy Rowling rarely pops up as a major shareholder in a public company, and has only done so three times in recent years, including Gaylord.