I didn't watch much of the Super Bowl, but my husband called me in to watch the GoDaddy ads; I have several domains registered through the company, and they were ... memorable. It was of little surprise that, as soon as I reacted in horror to the courtroom advertisement in which a woman, with obvious breast enhancements, shows the court a little too much of her cleavage, I started seeing the "tweets" from dozens of the people I follow on Twitter. Those who weren't already divested of GoDaddy claimed outrage, and began to wonder if they should pull their domains.

This morning, I watched in amazement as "#nodaddy" became a trending topic on Twitter. Not only were both men and women in equal numbers angry about the misogynistic ad, but people were actually changing their domain registrar; a difficult process that can take hours of waiting on hold. A list of GoDaddy alternatives was making the rounds; no one at all was suggesting they'd buy a domain from the company because of salacious excitement.

Naturally, the Twitter audience is likely already familiar with the company, so the simple name recognition play the company continues to chase wouldn't work with the million-strong "niche." But perhaps this niche is also the sort which registers domain names in enough quantities to affect the company's sales; in my opinion, it was an attention-getter that went so far over the edge, sales are now hurtling toward a chasm. (Here is a chart of gains and losses in top domain companies; tomorrow's figures will be telling, but for now, losses nearly equal gains, whereas they are usually about half.) Whether or not GoDaddy survives the firestorm of negative opinion, one thing is certain: we now know where the line is. Also, women both watch football, and register domain names, and future ad companies might do well to remember this.

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

In 2005, internet registrar GoDaddy.com made advertising history when its commercial showing a busty model struggling to keep her top on as she "testifies" before a group of politicians about the company's advertising plans proved too hot for the Super Bowl.

The spot was so racy and tasteless that Fox pulled it from its telecast of the game between the New England Patriots and Philadelphia Eagles before it was shown a second time. How the network that brought the world such tasteful programs as "Married By America" had the nerve to pass judgment on GoDaddy is beyond me.