golf posts
FeedPosted Apr 15th 2010 3:30PM by Jeff Reeves (RSS feed)
CORRECTION: This story, published on April 12, 2010, incorrectly reported the cost of the recent "If Phil Wins, You Win" promotion, held by Golfsmith International and Callaway Golf. The cost of the golf club promotion was not incurred by the golf maker or the retailer, but was covered by a prize indemnity insurance policy, so the insurance company, not Golfsmith or Callaway, is covering the payout.
- Editor
As left-handed golfer Phil Mickelson donned his third green jacket Sunday at the Masters in Augusta, it shareholders of Callaway Golf (
ELY) and Golfsmith International (
GOLF) stock had trouble basking in the glow.
That's because the golf club maker and retailer (both Mickelson sponsors) had crafted a nifty promotion called "If Phil Wins, You Win." The campaign meant anyone who purchased a Callaway Diablo Edge driver in March or April would get their money back if Mickelson won the master.
The total price tag of Phil's win: $1 million in free clubs
, paid for by Golfsmith and Callaway.
This is bad news for these small-cap stocks right before earnings season. As the Tiger Woods buzz dies down and the impact of these one-time charges come home to roost, ELY and GOLF stock will likely suffer. Though consumer spending is up, few believe that its back to the levels necessary to sustain a broad recovery and support growth discretionary spending stocks like Golfsmith and Callaway.Continue reading Correction: Phil's Masters Win Costs Sponsors $1M
Posted Dec 11th 2009 12:00PM by Mark Fightmaster (RSS feed)
Filed under: Scandals, Columns, Business of Sports
I really thought that last week was the last time I was going to address Tiger Woods ... I guess I was wrong. Reports are surfacing (in UK's The Sun) that Elin has told Tiger that he needs to quit golf. Well, well, well, if (and that is a big if) this is true, we may find out exactly how much of a family man Tiger is.
The coverage that this whole mess has received is more than Michael Jackson, and it doesn't look like it is going to stop any time soon. Of course, the fact that Tiger couldn't keep the driver in the bag is the reason that the whole situation has gone to H-E-double hockey sticks in a handbasket; so he has to live with the consequences. He wants privacy, but that just ain't going to happen Tiger, especially not during the Internet age.
Continue reading JockStocks: Will Tiger quit golf?
Posted Apr 3rd 2009 12:50PM by Mark Fightmaster (RSS feed)
Filed under: Business of Sports
I have waxed poetically about how much I like golf in the past -- some may even say that I am obsessed (like Tiger Woods' lawyers -- kidding). With the great city of Cincinnati finally wrapping up winter and seeing that bright glowing orb known as the sun, I can't help but think about getting out there on the links and destroying some landscaping.
One sure way to tell that golf season is right around the corner is when your local Dick's Sporting Goods (NYSE: DKS) starts touting itself as the golf headquarters. Well, guess what happened over the weekend? That's right, I saw my first golf commercial. My question is, will the start of golf season be enough to help the sports retailer put the recent downturn behind itself and push forward?
There can be no doubt that the recent downturn in the economy has beaten down and battered the retail sector, and DKS is no exception. On a weekly basis, the stock has descended steadily since 2007 -- wilting under pressure from its 10-, 20-, and 50-week moving averages.
Continue reading JockStocks: Is Dick's Sporting Goods about to tee off and drive higher?
Posted Feb 24th 2009 4:35PM by Mark Fightmaster (RSS feed)
Filed under: NIKE, Inc'B' (NKE)

Well, just in case you were wondering when we would see Tiger Woods tromping down the fairway,
this site has the answer. Not only do we find out Tiger will return, but the kind folks at
Nike, Inc. (NYSE:
NKE) let us know what he will be wearing each day of the upcoming tournament (the Accenture Match Play Championship).
Golf fans know, and the Nike site quickly shows, that red is Tiger's signature Sunday color... and unfortunately it has become Nike stock's signature color as well.
Continue reading Will Tiger's return breathe life into Nike?
Posted Feb 21st 2009 1:40PM by Mark Fightmaster (RSS feed)
Filed under: Consumer Experience, Business of Sports
Well, there go my chances of playing on the Professional Golf Tour (PGA). Of course, it has nothing to do with the fact that I can't keep my golf ball out of the water. Nor can I curb my temper enough to regroup after one of my many horrifying shots. However, all that can be worked on through a lifetime of lessons (though I believe I am beyond help) -- but rumor of a facial-hair policy for the PGA means I will never join Tiger, Phil, or Sergio on the tour.
Reportedly, the PGA Tour has started working on a set of guidelines covering appearance and decorum on the course. Supposedly, this plan has been in the works since last summer. The GolfWorld article linked to above notes that this was around the time that Mike Weir (a Canadian) sought advice from Wayne Gretzky on how to succeed in the FedEx Cup playoffs. Gretzky tells Weir to grow a playoff beard (a long-standing tradition in hockey), which would be verboten with this new rule.
Continue reading JockStocks: Is the PGA sacrificing its 'everyman' appeal?
Posted Jan 29th 2009 5:05PM by Mark Fightmaster (RSS feed)
Filed under: Bad News, Competitive Strategy, Fortune Brands (FO)

Let's play a game of
Do You Know? Do You Know that the same company that produces Jim Beam, DeKuyper, and Canadian Club also produces Moen Faucets and Master Lock?
Do You Know that the aforementioned company also houses an expansive golf department, boasting Titleist, FootJoy, Cobra, Pinnacle, and Scotty Cameron? All of these products can be found under one company's roof:
Fortune Brands, Inc. (NYSE:
FO).
You may not think that spirits, faucets, and golf have much to do with each other - but if you ever saw me play, you would understand my golf ball's affinity for water and the need to drink heavily to make it seem like I have any business on the course.
Continue reading Fortune Brands sees golf sales slump
Posted Dec 26th 2008 1:00PM by Tom Barlow (RSS feed)
Filed under: NIKE, Inc'B' (NKE), Business of Sports
This post is part of our feature on Money Losers of 2008. See all 20.
When Nike (NYSE: NKE) signed then 15-year-old teenage golf phenom Michelle Wie to an endorsement contract, it and the rest of the golf world envisioned her bringing to women's golf the kind of attention and money that Tiger Woods has brought to the men's game. When she won her first (and only) tournament, her combination of a powerful swing and camera-loving beauty confirmed she was destined for stardom.
And she did succeed -- in gaining endorsement and appearance money, at least. In 2007 alone, she raked in an estimated $19 million, making her number four on the Forbes list of "Top 20 Earners under 25." The only fly in the ointment was that, as her income skyrocketed, her golf game tanked.
Perhaps she was struggling under too-high expectations. As a 16-year-old, she played in the Men's Tour's Sony Open, missing the cut by only four strokes, but generating incredible press coverage. By the end of 2006, however, she was routinely missing the cut by many strokes in each tournament she entered.
Continue reading Money losers of 2008: Michelle Wie, the next Tiger Woods? Nope
Posted Dec 13th 2008 6:40PM by Amey Stone (RSS feed)
Filed under: General Motors (GM), Business of Sports
This post is part of our feature on Money Winners of 2008. See all 20.
Tiger Woods returns to our Money Winners list this year despite a season shortened due to an injury and being let go as a General Motors spokesman. He won four of the six PGA tournaments he entered this year before bowing out with an injured knee. Paul Rogers, a veteran golf writer, who has written for Travel + Leisure Golf, GOLF Magazine, and Links Magazine, who I interviewed via e-mail, called that, "an unheard of rate of success by any current player's standards except his own."
That record made him golf's second-biggest prize winner despite his short season. Rogers says, "To give you a better sense of this
accomplishment, the top money winner on Tour this year, Vijay Singh, competed in 23 events." Rogers also mentioned that Woods is currently designing three golf courses in the Dubai desert, the mountains of North Carolina, and in Mexico's Baja, Calif., for a reported design fee of $25 million each.
Golf Digest magazine estimated in its February issue that by 2010 Woods could be the first athlete to reach $1 billion in earnings. He earned $123 million total in 2007 for total career earnings of $769 million, according to the magazine.
Continue reading Money winners of 2008: Tiger Woods on the road to earning $1 billion
Posted Jul 1st 2008 7:51AM by Douglas McIntyre (RSS feed)
Filed under: Before the Bell, Barclays plc ADS (BCS)
UBS (NYSE:UBS) is down 4% on concersn it will have more large write-offs.
Barclays (NYSE:BCS) is down 3% on the belief it may have to raise more money.
ArcelorMittal (NYSE:MT) is off over 3% on news it is buying another steel company.
Randgold Resources (NASDAQ:GOLF) is falling almost 3% as the value of the dollar hurt gold shares.
Stocks may trade differently in the pre-market than they do the regular session.
Douglas A. McIntyre is an editor at 247wallst.com.
Posted Jun 18th 2008 5:15PM by Zac Bissonnette (RSS feed)
Filed under: NIKE, Inc'B' (NKE), Business of Sports
After a U.S. Open victory that was perhaps the most thrilling of his entire career, Tiger Woods will miss the rest of the season to undergo surgery to repair a torn ligament in his left knee.
Obviously this is bad news for his main sponsor, Nike (NYSE: NKE). They pay him handsomely to hit their clubs and wear their hat (although his bag bears the logo for Buick), and watching a close-up of his 18th hole birdie was priceless marketing: as the ball rolled, the Nike swoosh was in plain view.
And in a larger sense, this is bad news for anyone who's marketing on the PGA Tour. It's a well-known fact that golf's ratings plummet for any event Tiger isn't playing in. I mean, who really cares about Justin Leonard and Geoff Ogilvy? There's Tiger and then there's everyone else. Wake me when it's over -- maybe I'll go watch some arena football.
Continue reading Tiger Woods out for the season, bad news for Nike
Posted May 8th 2008 7:30PM by Zac Bissonnette (RSS feed)
Filed under: Management

Last month I
wrote about the resilience of golf in the face of a struggling market for many other consumer product companies. But when struggling golf shaft maker
Aldila (NASDAQ:
ALDA) announced an 18% decline in first quarter sales of its shafts, the company was quick to blame the economy.
"A weakening economy and decreased industry retail sales compared to last year impacted our sales," said Mr. Peter R. Mathewson, Chairman of the Board and CEO. "Market participants appear to be taking a cautious approach to 2008. While we are disappointed with our sales we did remain profitable and we believe we are well positioned for the back half of the year. Production for new programs in which we will participate should begin during the late third quarter and should be in full swing during the fourth quarter," Mr. Mathewson said.
Continue reading Is Aldila's complaining about the golf market believable?
Posted Apr 23rd 2008 5:40PM by Zac Bissonnette (RSS feed)
Filed under: Stocks to Buy

With the generally gloomy outlook for the economy and consumer spending, many investors are looking for "recession-proof" industries and companies: tobacco, gambling, alcohol, and pornography (you have to find something to do if you lose your job!).
But how about golf? The latest issue of
GolfWeek asks the question,
Is golf recession-proof?
Gordon Dalgleish, president of Perry Golf, told GolfWeek that "We can think of no other consumer-oriented business that is as insulated from the effects of general economic conditions other than beer, cigarettes, and perhaps video games."
Gilford Securities analyst Casey Alexander added that golf is "more recession resistant than other consumer-oriented activities ... A weak economy rarely has much negative impact on overall golf spending, just as a strong economy rarely has a positive effect on overall golf spending."Continue reading Are golf stocks a good bet for a troubled economy?
Posted Dec 14th 2007 11:15AM by Tom Barlow (RSS feed)
Filed under: Deals, PepsiCo (PEP), General Motors (GM), Procter and Gamble (PG), NIKE, Inc'B' (NKE), Business of Sports
Tiger Woods has been a staple on money lists for over a decade now, so I doubt anyone is unaware of the magnitude of his income. This past year, though, has been a great one even by his standards.
He had an outstanding year on the golf course, with seven tour victories, including a PGA championship and the overall Tour Championship. Along the way, he led the tour with winnings of over $10 million.
This was only the beginning of his cash flow, though. Endorsement money well exceeded his on-course winnings. In addition to his standing affiliations with Nike (NYSE: NKE), General Motors (NYSE: GM) and others, Procter & Gamble's (NYSE: PG) Gillette signed him to a new deal for $10-20 million as part of its "Gillette Champions" campaign. In the fall, PepsiCo's (NYSE: PEP) Gatorade agreed to pay him up to $100 million to license a Tiger Woods brand of sports drink, due out next spring. He also moved forward on his newest venture, golf course design, announcing plans for his first U.S. design, The Cliffs at High Carolina.
Tiger continues to dominate his sport and keep his image positive. Young, vastly talented, and a shrewd businessman, in 2007 he not only drove the green, he raked it in, too.
Be sure to check out more Money Winners of 2007.
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