CORRECTION: This story, published on April 12, 2010, incorrectly reported the cost of the recent "If Phil Wins, You Win" promotion, held by Golfsmith International and Callaway Golf. The cost of the golf club promotion was not incurred by the golf maker or the retailer, but was covered by a prize indemnity insurance policy, so the insurance company, not Golfsmith or Callaway, is covering the payout. - Editor
As left-handed golfer Phil Mickelson donned his third green jacket Sunday at the Masters in Augusta, it shareholders of Callaway Golf (ELY) and Golfsmith International (GOLF) stock had trouble basking in the glow.
That's because the golf club maker and retailer (both Mickelson sponsors) had crafted a nifty promotion called "If Phil Wins, You Win." The campaign meant anyone who purchased a Callaway Diablo Edge driver in March or April would get their money back if Mickelson won the master.
The total price tag of Phil's win: $1 million in free clubs
The Money Man Behind Rick Santorum: Who Is Foster S. Friess?
Savings Experiment: Snow Removal
.gif)



