BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Google begins text ads in its Google Maps service]]>http://www.bloggingstocks.com/2008/10/13/google-begins-text-ads-in-its-google-maps-service/http://www.bloggingstocks.com/2008/10/13/google-begins-text-ads-in-its-google-maps-service/http://www.bloggingstocks.com/2008/10/13/google-begins-text-ads-in-its-google-maps-service/#commentsFiled under: ,

Along with the rest of the tech industry last week, Google, Inc. (NASDAQ: GOOG) saw its stock price plummet. In the last two weeks, GOOG shares have seen a tailspin of $100 per share knocked off. While that would seem cause for concern for some companies, remember that Google fundamentally is still very strong: very little debt and billions in cash for just about anything it wants.

One thing it appears to want is more advertising revenue. In fact, the company made a move last week that we should all expect to see with the majority of Google's products in the next year or two: ads next to its web services. Starting with Google Maps, the company started supplying text advertising to the bottom of its Google Maps service. Add to that the "click-to-buy" buttons showing up on some YouTube videos and Google seems to be using the trial-and-error method to see how it can expend it advertising revenue reach beyond search.

TechCruch reported that comScore's rating for Google Maps in August was 131 million unique visitors with 1.3 billion page views. It makes sense for Google to tap advertising into this product just based on those number alone. but, it can't just think plugging relevant text ads (as in search) will magically work. Google could stand to get innovative and find a way to really make interactive advertising work on Google Maps. If it can repeat the success of innovation within different ad models in its wide array of products, Google will be unstoppable. To many, it's already there. but, there is still room to grow.

Google begins text ads in its Google Maps service originally appeared on BloggingStocks on Mon, 13 Oct 2008 12:25:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>GOOGGoogle AdvertisingGoogle AdWordsGoogle MapsGoogleAdvertisingGoogleAdwordsGoogleMapsMon, 13 Oct 2008 12:25:00 EST<![CDATA[Google to add 30-sec ads to YouTube videos?]]>http://www.bloggingstocks.com/2007/04/22/google-to-add-30-sec-ads-to-youtube-videos/http://www.bloggingstocks.com/2007/04/22/google-to-add-30-sec-ads-to-youtube-videos/http://www.bloggingstocks.com/2007/04/22/google-to-add-30-sec-ads-to-youtube-videos/#commentsFiled under: , ,

According to a story in The Guardian [registration required], Google (NASDAQ: GOOG) is testing ways of incorporating ads (and bringing in ad revenues) into YouTube videos. The head of Google's European operations, Patrick Walker, said that the company was testing the concept of offering people and companies that post videos half of the ad revenues, if they agree to allow a 30-second spot to run before the video.

He said the company is looking for solutions that don't ruin the viewer's experience. IMHO, thirty seconds isn't much to tolerate for a half-hour show, but might be a major hurdle for a two-minute clip.

Howard Lindzon of Wallstrip earlier this week told Variety much the same thing, but suggested the program could be rolled out as early as next week. Apparently, Google has been testing the concept on their Google Video site.

Walker went on to say that Google expects the YouTube ad stream to start bringing in "real money" in 2008. He also expects that more professional content producers will be eager to post their product once a shared revenue stream is in place. Spanish, German, and English television networks have recently agreed to create branded YouTube promotional channels.

Google to add 30-sec ads to YouTube videos? originally appeared on BloggingStocks on Sun, 22 Apr 2007 12:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>GOOGgoogle ad sharinggoogle advertisinggoogle revenueGoogleAdSharingGoogleAdvertisingGoogleRevenueHoward LindzonHowardLindzonPatrick WalkerPatrickWalkerWallstripyoutube advertisingyoutube revenueYoutubeAdvertisingYoutubeRevenueSun, 22 Apr 2007 12:40:00 EST<![CDATA[Is Google doing evil by profiting from typos?]]>http://www.bloggingstocks.com/2006/05/01/is-google-doing-evil-by-profiting-from-typos/http://www.bloggingstocks.com/2006/05/01/is-google-doing-evil-by-profiting-from-typos/http://www.bloggingstocks.com/2006/05/01/is-google-doing-evil-by-profiting-from-typos/#commentsFiled under: , ,

opb.comAs long as I've been surfing eBay, I've been in on the dirty little not-so-secret that many of you share: typos are the way to go if you want to save money. There's even a search engine devoted to it.

I'm not the only former spelling bee champ exploiting the less fortoonat. Google makes money on typos too, by selling ads that appear on sites like nyrimes.com, ebbay.com, and OPB.com. Google insists that it's in the clear legally - after all, no one is confused, thinking that "OPB.com" really is Oregon Public Broadcasting's non-profit news site when it he arrives at the ad-filled site.

Sure. We know. None of us are total, complete dolts, no matter how poor our spelling or slippery our keyboard. But what we do know is that this seems a bit underhanded. And profiting from that? Harvard researcher Ben Edelman says that seems to fly in the face of their motto: "Do no evil," in this Washington Post article [registration required].

More evidence that Google's the next evil empire. Stay tuned...

Is Google doing evil by profiting from typos? originally appeared on BloggingStocks on Mon, 01 May 2006 09:08:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>ben edelmanBenEdelmando not evilDoNotEvilebayedelmanevilevil empireEvilEmpirefat fingersFatFingersgooggooglegoogle adgoogle adsgoogle advertisinggoogle is evilGoogleAdGoogleAdsGoogleAdvertisingGoogleIsEvilharvardmisspellmisspelledmisspelled sitesMisspelledSitesmisspellingopbopb.comprofiting from typoProfitingFromTypothe next evil empireTheNextEvilEmpiretypotypo profitTypoProfittyposMon, 01 May 2006 09:08:00 EST<![CDATA[Paradigm shift in advertising business model based on Google AdSense?]]>http://www.bloggingstocks.com/2006/04/12/paradigm-shift-in-advertising-business-model-for-time-warner/http://www.bloggingstocks.com/2006/04/12/paradigm-shift-in-advertising-business-model-for-time-warner/http://www.bloggingstocks.com/2006/04/12/paradigm-shift-in-advertising-business-model-for-time-warner/#commentsFiled under: , ,

We all know how successful the "AdSense" marketing platform has been for Google in the last five years or so. They've managed, where others have failed, to find an advertising platform that the customer will respond to and that can be tracked and improved as well - the "auction style" bidding format. Logic tells us that this approach could serve well in other markets.

Well, Time Warner appears to be contemplating just that. By allowing advertisers to bid for and place ads on very targeted areas (think Williams Sonoma on Food TV or Sharper Image on the Discovery Channel) and even on PPV (pay-per-view) and VOD (video-on-demand) avenues as well. If it has worked fabulously in one communications medium like the internet, why not apply that to another, albeit old, medium like television?

Paradigm shift in advertising business model based on Google AdSense? originally appeared on BloggingStocks on Wed, 12 Apr 2006 12:12:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>AdSenseauction adsAuctionAdsGoogleGoogle advertisingGoogleAdvertisingTime WarnerTimeWarnerWed, 12 Apr 2006 12:12:00 EST