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Time Warner inks deal with YouTube

Posted Aug 19th 2009 6:40PM by Michael Fowlkes (RSS feed)
Filed under: Forecasts, Deals, Press Releases, Products and Services, Management, Competitive Strategy, Google (GOOG), Marketing and Advertising, Time Warner Cable (TWC)

time warner youtube dealIn a move to bring profitability to its popular video sharing site YouTube, Google Inc. (NASDAQ: GOOG) has inked a deal with Time Warner, Inc. (NYSE: TWX) to show clips of the company's television shows and movies.

When Google announced back in 2006 that it would be paying $1.65 billion for the popular video sharing site, a lot of critics questioned whether or not the company would be able to turn a profit from the site, which at the time had around 46% of the online video market share.

Continue reading Time Warner inks deal with YouTube

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