Since relocating to New York about a year ago, one of the more surprising realities I can't get over is the sheer ubiquity of celebrities -- they're simply everywhere! Walk through any subway train -- from an Inwood-bound A train to a Z train headed for JFK -- and you'll find those stars and starlets shining down on you. Lindsay! Britney! Paris! Lindsay! Brangelina! TomKat! Lindsay! All gloss and glory, beaming at you from the pages of the ever-present In Touch Weekly.

Power lunchers, design majors, single moms, goth queens -- even your own friends and families -- they're all reading these magazines. And don't think it's just women -- fellas are just more sly about it, brandishing blurbs about A-Rod's latest effort while sneaking peeks at Page Six.

Hey, I'm not making this up -- the Audit Bureau of Circulations confirms this celebrity fetish. Figures released yesterday show the gossip glossies are flying off the checkout stands.

OK! Weekly, put out by Britain's private Northern & Shell -- which also publishes some of London's sauciest fishwraps -- saw circulation bound 54% higher during the first half of the year, selling 809,000 copies per issue. Also reporting jumps in circulation were US Weekly (did you know it was founded by The New York Times (NYSE: NYT)? Thanks, Wikipedia!), In Touch Weekly and Life&Style, the latter two both owned by Germany's Bauer Publishing, Europe's largest private publisher. Alas, BloggingStocks' distant Time Warner (NYSE: TWX) relative, People, slipped 2%, though it remains proudly at the top of the heap, with more than 3.7 million copies of each issue sold.

Time, another corporate cousin, saw its genre-leading circulation drop by 700,000 -- apparently owing to its excision of promotional tie-ins that weren't pulling their weight and a redirection away from waiting room subscriptions. Circulation for newsweekly challengers and financial magazines stood pat, with the curious exception of the enigmatic London weekly, The Economist, which posted a 15.5% jump!

So what's on the uptick? Stoic, faceless financial analysis and paparazzi pap! Wrap your head around that.

Magazine sales in general held steady year over year, which is more than the Audit Bureau can say for the newspaper industry, unfortunately. Predictably, among the few major papers to post higher sales in the most recent newspapers report were the tabloid New York Daily News and its rival, The New York Post, owned by Rupert Murdoch's News Corp (NYSE: NWS), the new guardian of The Wall Street Journal.

Perhaps fearing Jessica Simpson pinups in Rupert's new plaything (Item!), fans of the Journal's gravitas are flocking to The Economist's stuffy pastures.

Apparently the latest rung on Britney Spears' downward spiral of destruction is flavored with Merchandise 7x. According to an "insider" at the erstwhile pop princess' rehabilitation center, Britney is coping with her myriad of issues by gulping down 24 cans of Coca-Cola (NYSE:KO) per day. One can only imagine what effect the syrupy goodness and caffeine (delicious in moderation, but a can an hour? inarguably excessive) is having on poor Brit, who is already reportedly battling postpartum depression, addictions, and general humiliation and shame.

Of course I immediately thought of Spears' infectious "Joy of Pepsi" commercials (which I downloaded in MP3 form six years ago, thank you very much). I wonder if PepsiCo (NYSE:PEP) views this new development as a betrayal, or a slight relief?

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.